AI – Artificial Intelligence is transforming the digital marketing domain

The use of AI or artificial intelligence is opening new horizons and providing a whole new and different outlook in terms of the digital marketing process. However, it is a fact that even the large-scale and small-scale industries have been influenced to use artificial intelligence in their digital marketing process. According to a market study by a top digital marketing service provider in Kolkata, it was found that in the 2020-2021 fiscal year there will be a dramatic transformation in the use of marketing strategies by about 70% as the industries are spending a lot of their revenues for incorporating AI.

Why use Artificial intelligence in digital marketing?

AI is a form of machine language used by computers and machines to mimic the cognitive skills of a human being. The interesting thing about AI is that it continues to advance in its segment and provides the ability to improve the various types of digital marketing strategies in order to provide priceless customer insights in terms of products and services. By incorporating AI provided by one of the best digital marketing companies in Kolkata in the marketing process you get the ability to collect data, analyze and apply it in order to create new strategies. Let’s illustrate some of the fascinating transformations –

• Generating leads

The business owners have incorporated AI in their digital marketing process and have prioritized the application in order to maintain brand loyalty. Artificial intelligence incorporated marketing services provided by ITSpectrum can help in segregating your prospect leads and turning the leads into potential clients in the future. The best part is AI helps in saving a lot of time and manual labor at the same time.

• AI digital advertising

Digital advertising has been successful since the beginning of its application in the digital marketing process. Social media platforms such as Facebook, Instagram, and Twitter are the ones that provide the maximum benefits of digital advertising. This form of marketing can help in analyzing important user’s information such as age, sex, interests, and demographics.

• Use of chatbots

Chatbots are a form of AI that is rapidly becoming efficient at providing instant information to the shoppers on the eCommerce platforms or other domains. In the e-commerce marketing domain, AI continues to develop businesses by being an alternative to human intelligence. Chatbots created the best digital marketing company in Kolkata are, basically, virtual experts and customer support agents working 24/7 without requiring any manual input. The advanced chatbots are the firm artificial intelligence-powered foundations that can help in establishing adequate user experience as well.

• Developing marketing content

Incorporating AI developed by ITSpectrum gives you the power to develop effective and efficient marketing contents according to the behaviour of your target audiences and help you utilize the most of content marketing for getting the proper end result. Moreover, by developing proper marketing content, marketers do get to know what type of marketing strategy will work well as per the preference of the targeted customers.

Summarizing the above, it can be concluded that AI is the future of digital marketing and can enhance your business process as well. It is evident that AI can be a valuable tool for digital marketers and using it you can influence the choices of your customers. ITSpectrum is looking for different ways on how you can make use of this tool to meet the expectations of your customers.