How to grow your business in 2020 using Mailchimp email marketing platform

Mailchimp is a popular and flexible email marketing tool that offers unlimited and free plans or strategies. The strategies used by an email marketing company in Kolkata allow you to manage a list of over 2,000 subscribers at a single point of time. It is proven that the Mailchimp email marketing platform has successfully completed many campaigns recently, and is quite effective when compared with traditional marketing campaigns. It has its own utilitarian benefits and you can even tag your subscribers and easily sort your customers, replicate any other segment for social media ads, create landing pages, and get valuable insights.

What is email marketing?

Email marketing is an online marketing tool that holds the potential to reach out to your target audiences efficiently and can help you generate more leads for your business process. Incorporated by the best digital marketing company in Kolkata, using this marketing strategy can help you successfully build better customer relationships in prospect to current customers and previous customers. This marketing technique gives you an

opportunity to interact with your customers directly by emailing them personally. As per a market study, it is found that over 92% of customers have active email accounts which make it even easier for you to opt for this marketing strategy.

As you are actively interacting with your target audiences email marketing can help you connect with them and also promote your brand and increase brand visibility. Email marketing gives you a lot of scopes and you can do a lot of things such as selling your products, share news, or even tell an interesting story regarding your products or services. Using the Mailchimp email marketing campaign building tool which is even used by ITSpectrum, can help you easily find the right template for welcoming new subscribers and notifying them on a regular basis.

Mailchimp can help your business grow in different ways in 2020 –

1.      Automate your business process by –

•       Updating your customers and stay connected by follow-up emails 

Stay connected with your customers and make them feel appreciated by doing regular follow-ups and share information with the shoppers about the product which they have bought and would like to know more about it.

•       Using reports to engage more people

Once after recognizing all your customers by sending sporadic emails you can discover new ways to improve the automation process. You can even use a wide variety of ways like a welcome series in order to keep your customers engaged.

2.      Grow your target audiences by –

•       Designing a unique landing page for your website

There is no doubt to the fact that a good looking landing page can help you in keeping your brand aesthetics alive for a long time. ITSpectrum suggests you build a landing page with attractive graphics and beautiful designs that will help in promoting your products and brand at the same time. Unique style choices are known to make people stay inclined towards your business.

•       Driving more visitors to your landing page

According to an email marketing company in Kolkata, you need to drive more traffic to your landing page. It can be done by offering product discounts which will result in more signups and more traffic.

3.      Study customer interests by –

•       Sorting and segmenting your customers into one list

You can sort and segment your customers by keeping all their contacts into one list and segment them in terms of location, preferences, interests, and even sizes regarding a product such as a shoe. This will help you send the right message to the right customer.

•       Investing in the right audiences

In order to draw more customer attention to your business process, it is important to remember that each and every audience is a big shopper. Now all you have to do is list the customers based on their spending habits and product choices.

4.      Optimizing your marketing strategies by –

•       Running A/B testing to know what your audiences like

The best digital marketing company in Kolkata suggests running an A/B test which will help you know more about the likes and dislikes of your audiences. It will also help you determine the right time of the day to run or send the campaigns, and it really works and is a statistically robust method to test the value of your product.

•       Using Mailchimp mobile app

By using the Mailchimp mobile application it becomes easy for you to perform a host of tasks from anywhere by simply using your smartphone. The interesting fact is that by using this app you get to choose from different templates, add photos, and run the email campaigns within minutes.

According to ITSpectrum the Mailchimp email marketing tool can be a game-changer in the year 2020 for your business and can successfully generate more leads. This marketing technique is evolving and it’s high time that you stay updated with your marketing strategies. Implementing these strategies will only help your email marketing campaigns to be more responsive and help your business grow.