A complete guide to – Build a mobile-friendly website in 4 simple ways

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Mobile devices are the most popular choice with people when it comes to accessing the websites on the go. An SEO service provider or a top SEO company in Kolkata can help you build a mobile-friendly website for business according to the needs and requirements of your target audience. The important fact is that the love for mobile devices among the masses makes it easier for your current and prospective customers to access your website using a mobile device. Moreover, optimizing your
website and the content of it can also help in driving more traffic in both and long term. It is important to remember that whatever is the industry or domain your website should be able to successfully accommodate the mobile users efficiently.

What is a mobile-friendly website?

As the name implies, mobile-friendly speaks for itself and clears everything in a simple manner like the websites that are built to be mobile-friendly can be accessed from mobile devices without any hassle. According to the best digital marketing company in Kolkata, mobile-friendly websites should be able to deliver content that not just only appears on the desktop but also on a portable mobile device as well. In other words, it can be said that the text on the website is easily readable, links, and navigations that are easily clickable, and the content should be made easy to consume in general as well.

Here are some of the five simple working ways that ITSpectrum implies to make a website mobile-friendly –

• Installing a responsive theme for the website

For an established business website this probably is the best option but if you want to draw more traffic to your site. Even if you are simply just getting started or building a new website, then installing a brand new responsive theme is worthwhile and an easy solution at the same time. Choose the themes available in the WordPress database that are responsive and best match your business website requirements. Moreover, apart from being responsive the themes even look nice and have hundreds of themes to choose from as well.

• Check and re-check the contents

After selecting a good looking theme for your website now move on to the next step and concentrate on the contents of the website that could deliver a perfect mobile experience. Being a top SEO company in Kolkata, ITSpectrum suggests that the homepage should be designed to encourage
users to search for their requirements, and the home page takes centre stage on the mobile version at all times. However, when talking about the desktop version, this would seem too assertive, but in terms of a mobile version, it works wonders.

• Never use Flash

Using Flash throughout the website to be used on mobile devices is an SEO mistake that many people make. If you are using Flash for your website it may hamper its loading speed and slow down a page’s load time, and there are a lot of browsers on mobile devices where it simply will not support and work at all. Also remember, neither Android device nor iOS devices support flash, so if you are building a website that is dependent on flash animations in any way then your mobile audiences will be left out and cannot experience the mobile-friendliness of the website.

• Make use larger fonts

It makes it tough to read on the small screen of the mobile device, and it becomes much harder if the font you use on your website is too tiny. So, the best digital marketing company in Kolkata suggests using a font size of at least 14px on your webpage, but going ahead with the resolution you need to test on how it would look to view as going bigger could be better for a mobile-friendly website.

According to a top mobile website development service provider, ITSpectrum, if you are not optimizing your website content for the mobile users then you will be left behind the competition. Furthermore, you may even miss out on regular traffic and waste some of your current traffic. To give a mobile-friendly experience to the users your website needs to be optimized only for the mobile users but the same does not go when you are building a desktop version of the same website.

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