Connecting with customers through email personalization during tough times such as COVID – 19 pandemic

Effectively connect with your customers during a tough time such as COVID – 19 pandemic is very important. According to an email marketing company in Kolkata, it is the best channel to connect with your customers during the trying times like the COVID – 19 out-break. At present, the virus outbreak has wreaked havoc on the economic structure by impacting several businesses and the business owners are still confused about whether to halt their email marketing strategies or continue in these trying times.

However, ITSpectrum suggests that you should work diligently on your email marketing strategies and further enable them to be in touch with your leads or the target audiences. It is vital that you communicate with your customer base carefully during such times as a lack of thoughtfulness can cause you more harm than good.

How to personalize your email content?

According to a market study, it is found that personalization of emails can help you generate a 15% increase in CTR (click-through rate) and a 13% increase in conversion rates. A digital marketing service provider in Kolkata suggests email personalization is best used to connect with your customer base and it can create wonders when it comes to email marketing.

During the tough times like the COVID-19 pandemic or any other hard times, you should leave no stone unturned in order to offer help to your customers using your products and services. If your products and services can prove to be helpful to your customers at such times then immediately create and send emails to them with a subject line saying “offering help”. Take suggestions from your customers by attaching a survey form with the email you sent on how you can serve better during the hard times.

Further, follow these tips in order to connect with your customers effectively –

• Personalize emails based on buyers behavior

According to an email marketing company in Kolkata, by studying the behavior of each and every customer you can collect some useful data on the actions they have taken on your website or social media channels in order to get information about your marketing campaigns. When you start studying customer behaviors you will be amazed to find that trigger-based emails are the ones that are delivered when a customer takes a specific action on your website while viewing any specific product or even signing up for your mailing list.

• Know your customer properly

In terms of safety during the COVID – 19 crisis the salesperson or the marketers would not like to come across the masses. So you have to incorporate customer-driven marketing principles into every aspect of your messaging. As customer habits and priorities change very often, so understanding your customers and serving them accordingly during the crisis will be beneficial for you.

• Personalize emails for mobile devices

There is no doubt to the fact that emails are most often opened on mobile devices and mobile openings dominate more than 50% opens in today’s market even during a crisis. This suggests that email campaigns are needed to be optimized for mobile devices frequently used by consumers. The mobile users can simply view all the information using the responsive mobile browsers.

• Personalize by adapting to new normal

ITSpectrum is also an email marketing service provider which suggests that you quickly change the way your emails work. You can apply some elements of your marketing automation to the entire duration of the crisis period in terms of shipping policies and customer service hours. By adapting to the new normal you need to evolve according to the state of the world and adapt to customer sentiments in order to serve them in a better way.

According to a digital marketing service provider in Kolkata personalization of emails are critical in terms of achieving success from the marketing campaigns even during a crisis period like COVID – 19 pandemic. Only this way the brands can interact more with their customers in the context of the products and services being offered by the company.