Simple yet powerful email marketing tools for Indian start-ups to accelerate the business process

In terms of traffic generation and to drive your brand as a start-up the email marketing tools are best utilized and talked about. According to ITSpectrum, an email marketing service provider almost any kind of start-up in India can be benefitted by using some of the popular email marketing tools. These tools are best used for organic search engine optimization and to divert traffic especially if you are a start-up company.

According to an email marketing company in Kolkata, this form of traffic generating tool (email marketing) still remains the most powerful channel for communicating directly with your target audiences. Being a startup in the industry the email marketing tools comes in handy for your business process as well, because once people sign up for the service you provide the whole process is expected to be seamlessly completed over email only.

Why go for email marketing tools?

Email marketing is an online marketing tool that holds the potential to reach out to your target audiences efficiently and can help you generate more leads for any start-ups. As incorporated by ITSpectrum, this marketing strategy can help you successfully build better customer relationships in prospect to current customers and previous customers as well. This marketing technique gives you an opportunity to interact with your customers directly by emailing them personally. As per a market study, it is found that over 92% of customers have active email accounts which makes it even easier for you to opt for the right marketing tool.

The best thing about being a start-up is that you are actively interacting with your target audiences through emails which lets you connect with them, promote your brand, and increase your brand's visibility. Email marketing gives you a lot of scopes and you can do a lot of things such as selling your products, share news, or even tell an interesting story regarding your products or services. Using the email marketing tool can definitely help you easily find the right template for welcoming new subscribers and notifying them on a regular basis as well.

Benefits of email marketing tools for the start-ups in India –

Email marketing tools are best utilized by the start-ups which can help them with well planned and targeted marketing campaigns. Below are some of the top benefits of using these tools:

• Ease of use is the first and foremost benefit of an email marketing tool with the availability of pre-designed templates and drag-and-drop interfaces.

• Being cost-effective it offers you affordable monthly rates and several free plans designed for all types of start-ups.

• It gives you the opportunity to segment your list of target audiences so that you can better target your campaigns as per your requirements.

• An email marketing tool provides you with a lot of options and thus allows you to better understand what your customers think and want.

Some of the email marketing tools for start-ups as suggested by the best digital marketing company in Kolkata are –

• MailChimp

It is a popular choice for start-ups as it offers unlimited free email marketing plans. These free plans allow you to manage a list of over 2,000 subscribers at a single point of time.

• AWeber

This email marketing tool is one of the oldest and best for the start-ups as it has a simple UI that allows the users to send plain text emails. ITSpectrum suggests going for this email marketing tool because plain text emails do have higher chances of landing in the primary tab of a mailbox.

• HubSpot

HubSpot is a high-end email marketing resource that is extremely feature-rich and it is the right kind of marketing tool available for start-ups. HubSpot allows you to create drip campaigns that can be mailed to your target segment in specific time intervals so that you can set up sequences based on triggers, and set up email campaigns for all your referrals. The best part is you can even run surveys and gather testimonials from your customers as well.

• GetResponce

According to an email marketing company in Kolkata, this email marketing tool fits perfectly for any start-up with integrated sales and marketing operations. If you are thinking about launching an eCommerce platform then this tool will fit your bill perfectly.

In order to achieve success by being totally new in the industry in India, be whatever your business type, choosing the best email marketing tool for driving your email campaigns can be quite fruitful. Using a professional bulk email marketing tool can help you move ahead with your marketing campaigns seamlessly.