A comprehensive guide for; Tracking KPIs of your paid ad campaigns to know your potential customers

The PPC campaigns or the paid campaigns do come in all shapes and sizes and it is the reason why it becomes important to track the KPIs. According to ITSpectrum, a top digital marketing service provider, you can grow your business with the right targeted leads. However, it is also true that there is no definitive list of PPC indicators available for every business to track in terms of industry benchmarks and even your specific marketing goals as well.

As depicted by the best digital marketing company in Kolkata, your potential customers can only know more about the products or services you offer through your PPC campaign. This mode of advertising can help you reach out to your potential customers exactly at the time they are searching for any particular product or services offered by you.

Why measure the KPIs?

ITSpectrum suggests measuring the KPIs of your paid campaigns which can only help you deliver more and reel in more ROI or return on investments. Measuring the KPIs also helps in highlighting the key performing metrics that are counted for deciding the result of your paid campaigns. However, initially, you can start for your PPC ad campaign in Google AdWords which is also known as the single most prominent PPC advertising system across the globe. The best thing is that Google AdWords does allow you to create more relevant ads that will be visible on Google’s search engine and also on other offerings of Google as well.

However, in order to ensure more relevancy and quality, here are some of the top 4 KPIs that you should consider measuring and tracking such as –

• CTR (click-through-rate) metric

In the PPC campaigns, the clicks are quite vital which can help in measuring your PPC campaign’s success rate. As suggested by the best digital marketing company in Kolkata, people are observed to click on your ad if they consider them more relevant to their purpose. By measuring the clicks on ads, many digital marketers could easily decide on whether to pause the campaigns or boost further. The CTR is always calculated by dividing the number of clicks in an estimated time period by the total impressions received.

• Quality score metric

The quality score measuring metric is the most evasive KPI used by the PPC advertisers of ITSpectrum. This measuring metric was created by Google which was developed to let you know how relevant your ad content is. However, at times, digital marketing might find it difficult to understand the Quality Score of the campaign as it is not that informative compared to other easily measured KPIs, such as the clicks. Simply by using the expected CTR, landing page experience, ad relevance, and the ad format Google can help you determine a campaign’s Quality Score in no time.

• CPM or cost per impressions

In the digital marketing ecosystem, it is not always mandatory that you measure or receive clicks at all times. Click per impressions does also equally matter as well. The Impressions received are basically the total number of times your ad is being seen by the recipient. However, as suggested by ITSpectrum the impressions do not always quantify your success rate, but it could help in adding context to your marketing campaigns. Say, for example, if your impression share is 40%, it suggests that your competitors may own the remaining 60%. However, if you are able to increase the impression share for your ads, then it will automatically help in decreasing the chances of your rival’s ads being viewed.

• Tracking the average position

As suggested by the best digital marketing company in Kolkata, the average position tracking can help you to know which position your ad is been shown most of the time. As a search engine, Google will never simply give the highest bidder the first position at all times. This is the reason why the average position is determined totally based on the rank of the ad. However, it does make sense in wanting to be in the first position at all times, but you should never aim to do so because being in the first position does not always call for good search results.

Above all, according to ITSpectrum, the most important thing is that when you set your PPC goals, you should always remind yourself that there are no uniform rules to follow to achieve success. You should always have realistic goals set for your business to rank higher in the search engines and also choose the best KPIs tracking metrics to help you achieve all your goals.