Master Instagram’s promotional features to promote and grow your business process

Used by millions worldwide, Instagram is a popular social media platform best used for both personal and professional purposes. ITSpectrum, a leading digital marketing company in Kolkata, suggests that over 25 million companies are using the platform worldwide to promote their business process. It is estimated that over 200 million users of the platform are known to visit at least one business profile every single day.

Why choose Instagram for the promotion of your business?

The users of the platform are known to be inspired and discover new things that they like about, which include the different contents from brands to businesses. As depicted by the marketing service provider’s Instagram marketing services in Kolkata is booming by the day and helping people discover a lot about new products or services using the platform. As stated it is quite common that most of the users of the platform would visit at least one business profile each day.

It can be further described as users spending their time watching videos or even reading stories about different business profiles. The best thing about Instagram is, it is easy to use the platform, all you need to do is create a business account and share more information with people regarding your products, services, or business.

According to the best digital marketing company in Kolkata, here is everything you need to know about how to use Instagram for the growth of your business. However, before getting started all you need to do is to fine-tune all your existing marketing strategies.

• Set up and Instagram business account

Already have a personal Instagram account? With an appropriate brand account having good content and established followers, you might like to convert it into an Instagram business account. This way you get access to all the promotional features of businesses making the transition seamless and easy to reach for your existing followers on the platform. However, apart from the above method, you can even opt to create a brand-new Instagram business account by following the account creation process as well.

• Represent your business creatively

Creativity can open doors to a whole new world, and all you need to do is focus more on how you could represent the products or services that you are offering. While representing your business on Instagram it is very important that you add value to your customer segment. Everything represented on the platform is highly based on the visual content only. Using the Instagram marketing services in Kolkata you can focus more on how to showcase your business. In order to represent your business process, you can use different formats like uploading photos and make short videos.

• Set your own objectives

According to ITSpectrum knowing your goals and objectives before using an Instagram business account is very important. This works as the first stepping stone in creating effective Instagram strategies. Moreover, understanding your goals and objectives will keep you on track and help you focus more on all your efforts required to achieve real business objectives.

Once you have successfully built an Instagram presence your goals should be focused more on some metrics like the likes, follows, and the comments received. However, keep in check that your objectives are related to your business objectives only.

• Use more #hashtags

As suggested by the best digital marketing company in Kolkata, try to use more #hashtags in order to expand your reach. The hashtags used can be related to any of your marketing campaigns or even the general one as well. It is very important that you ensure that you set up your own company hashtag or your brand name.

Using the hashtags on Instagram is quite popular and also helps people find the content related to you and your business account. In terms of using the hashtags, the best way would be to add at least 30 per Instagram post you do. However, try to use the industry-specific hashtags and consider the placements of the tags you add to your business profile.

Instagram has a lot in store apart from the above-mentioned promotional features helpful for your business process. According to the Instagram experts of ITSpectrum, using Instagram for the promotion of your business will help in attracting new customers with very little effort from your end.