Penalized for duplicate content or bad backlinks? Here is how you can recover from Google penalties

Being penalized by Google can be quite annoying for anyone running a business website. According to the digital marketers of ITSpectrum you can easily recover from Google penalties getting rid of your bad backlinks and by removing duplicate contents if any. Apart from the said solution you even need to make sure that you never upload any low-quality content for anchor text distribution as well.

As observed with most of the online business processes Google search engine traffic holds a significant value to help in achieving higher ranks in the search engines. According to the best digital marketing company in Kolkata, there are many SEO service providers and marketers who push the link-building process to its extent. This is the reason why you penalized almost immediately as your website is violating the guidelines set by Google.

What is a Google penalty?

As best depicted by the digital marketers of ITSpectrum a Google penalty comes into the fore when your business website gets flagged by a manually working review team or even can get negatively impacted by an algorithm update as well. Being penalized by Google leads your website to drop drastically in the SERPs and receive less traffic and could even de-indexed in some critical cases as well. However, there is nothing too serious to get penalized by Google for business and also for those companies depending highly on the revenue generation channels. In case you are being penalized by Google you need to take care of it by finding out the reason for the penalty, and it can be done by –

• Checking for penalties manually

As suggested by the best digital marketing company in Kolkata, taking action manually can help in finding out how your website is penalized. You can do this by using Google Webmaster Tool for checking for any new notifications received which is only related to the reason for being penalized by Google. If you receive any notification with no warning message, you still need to find more about the cause of the drop in traffic.

• Checking for any abnormal links to your website

If your website holds any abnormal links then Google will penalize for that as well. Having abnormal links on your business website could literally affect the entire website or just a few pages of it. You may get penalized by Google for abnormal links as a result of buying backlinks, reciprocal links, and even for practicing any type of discouraging link building practices.

• Identifying algorithmic penalties

As suggested by the digital marketers of ITSpectrum, you need to identify the algorithmic penalties that your website is associated with and is losing traffic for it. You may lose traffic when a new algorithmic update is done and to know more about it you have to check Google algorithm change history. To avoid any algorithmic penalties you have to stay updated with the latest changes done to Google’s search algorithm, and this can be done by following Google Webmaster, checking MozCast, etc. for new changes. Apart from the mentioned updates one of the most popular updates is Panda and Penguin which highly focuses on the backlinks and the anchor text distribution.

• Identifying the cause of the penalties

According to the best digital marketing company in Kolkata, identifying the exact cause of penalties could help you in the first place. This is the only space where the majority of the website owners do go wrong for not finding the exact cause of the penalty. They cannot identify the real cause of the penalty and waste valuable resources in correcting things that do not need much attention. You can check for SEO updates if there is a drop in traffic, and it is quite easy to identify which day it happened. You can even check the SEO forums to see if your competitors are being affected by the same thing that seems to be causing you a penalty.

According to ITSpectrum, a leading digital marketing service provider, you need to check the exact reason behind being penalized by Google. Go with the required solution for your website so that you never get penalized again, and this way websites have recovered from all types of penalties imposed by Google.