Social media stories – use them to market your business process and spread brand awareness

The short and inspiring social media stories shared on some of the popular platforms like Instagram, Facebook, and Twitter can help your business grow and create more opportunities. As stated by a leading social media marketing service provider, ITSpectrum, these short stories are fun to watch and keeps your target audiences engaged. Some of the stories have sound while others don’t and do have simple graphics as well. The stories offer a glance into your business process and spread brand awareness.

As depicted by the best social media marketing company in Kolkata, as the social media channels continue to grow in popularity among the consumers the brands are highly expected to diversify all their traditional approaches in order to integrate more social and human aspects. The short social media marketing stories are best known to create a lot of engagement and feedback from a unique perspective and the companies can use them to refine all the marketing efforts being put in.

Where are the short stories best used?

The marketing short stories are being made with only one motive that is to only focus more on the storytelling aspect of the media channels. According to the best digital marketing company in Kolkata, the stories that are made will let the use of photo, video, text, emoticons, and tags of your brand in order to create both long-form and short-form content on the social media channels. These stories are usually –

• Uploaded using a mobile device

• Recorded in vertical formats

• Viewed on mobile devices

• Made to expire after 24 hours

Your brand story can be posted on the story section of any social media channel which is usually displayed on the top part of the screen having circular images in a line with a colored circle surrounding all the stories posted. Some of the popular apps that can be used for posting your brand stories are Instagram, Snapchat, Whatsapp, Facebook, and YouTube. However, according to the social media marketers of ITSpectum, it is important to know that these short stories that are made can vary from one platform to another.

How you can use the short stories for the promotion of your brand?

The best social media marketing company in Kolkata suggests that you can integrate these short stories into your marketing strategies and create a lot more meaningful content in terms of the promotion of your brand. You have to create relevant stories that can adapt to the marketing strategy you have incorporated and should be engaging at the same time.

If your stories are scalable then you can easily apply it to the regular marketing posts on the popular social media platforms. The important thing to remember is that these short stories are transitory and will only be available for a short period of time.

When talking in terms of the metrics, the short stories made for your brand perform the best when you are uploading some of them at once. However, you have to create a mass amount of the stories in form of a photo or video content in advance and post them strategically over a span of time and create an e entire week’s worth of content. Before you prepare the stories in advance it is important to remember that they are perfectly edited. A high number of Stories content can be easily created at a low cost, but you have to pay heed to attention to detail at all times. As per the market report, more than 60% of the short brand stories are viewed with the sound on, so if you have no audio in the content then you should consider adding audio using robust stories tool as provided by the social media platforms.

ITSpectrum has been making many short promotional brand stories to be posted on social media platforms and there is no doubt to the fact that they are here to stay for a long time. The short stories are increasingly becoming more and more important in terms of usage for brands and individual users, so it is better you adapt now and start incorporating relevant and scalable short social media stories into your marketing strategy.