Top four On-page Google ranking factors to consider for optimizing your site

The content present in your business website page is what makes it worthy of achieving a high rank in the search result in the search engines. As suggested by an SEO marketing company in Kolkata, creating good content for your website is very important for the search engines as well. The unique thing is that all the modern-day businesses like to go online for driving more traffic and leads. However, paid search ads can be a great way to draw immediate exposure on the search engines which you should also be working for building up your organic rankings.

What is an on-page ranking factor and it’s the significance that it holds?

According to spectrum, a leading digital marketing service provider in the industry, On-Page SEO is generally used for search engine optimization and is a technique developed to help the search engine bots understands the contents of your website. By using some of the popular optimizing features such as the Meta titles, descriptions, Heading tags, etc. there are increased chances that your website achieves a higher rank in the search engines. The most important thing is, no matter what kind of business you are running, having good visibility on the search engines is vital if you want to draw more traffic or customers and drive your revenues.

However, apart from everything else, SEO marketing company in Kolkata suggests you first consider some of the important factors of On-page Google ranking factors like –

• Use of a Meta Title

The Meta Titles are considered the most important factor in terms of on-page SEO for your website. The reason for doing important is the more attractive and optimized your Meta title is, the more the chances that people will click on your site link. Moreover, the more clicks your content receives, the higher the chances that it will rank high in the search engines. According to affordable SEO service providers in Kolkata, you have to use most of the targeted keywords that can be placed at the beginning of the title (H1) tag. However, anyhow if that is not possible then, make sure to embed it in the title itself.

• Website page speed

It cannot be denied to the fact that no one would consider surfing a web page that takes forever to load. This is the reason why having a high-speed website page that would load very quickly and seamlessly which is the core component of technical SEO as well. Another important thing to consider in terms of your page speed is that if it takes too long to load then there are higher chances of increased bounce rate as well, and this is bad news in terms of your page ranking. The digital marketers at ITSpectrum suggest that always remember to improve your website SEO parameters.

• Consider using post permalink structure

While developing a website you need to make sure that your website URL is displayed correctly which is a crucial on-page metric as well. You should always use the targeted keywords in the website’s URL and never use special characters, symbols, commas, etc. in the original web page URL. The SEO marketing company in Kolkata prefer using dashes in order to differentiate all the strings in your page’s URL. These strings that are used are also known as the permalinks which are very well supported by almost any popular web browser.

• Convenience of opening the site on a mobile device

Being the popular search engine Google always prefers using mobile-first indexing when crawling your business website. This suggests that the search engine primarily uses the mobile version of any website while evaluating the page. You need to consider this factor with the utmost importance because even if the desktop version of your website is flawless, your search engine ranking might take a nose dive if the website is not optimized for mobile devices. According to ITSpectrum, after the development of a website try to preview the web pages in order to ensure that the pages can be easily accessible across different types of devices, apart from a desktop.

As depicted by the affordable SEO service providers in Kolkata, when it comes to SEO the most important note to consider is that ranking higher in the search results does take time. However, if you can optimize your website considering the above-mentioned ranking factors then your web page may hold in the number one spot in the search engines.