Want to achieve a high PageSpeed Insight score? Follow some simple recommendations

To deliver the best and faster user experience the easiest way is to boost and improve your Google PageSpeed Insights score. As suggested by a digital marketing service provider like ITSpectrum, if you can boost your PageSpeed Insights score then it can help in boosting the conversion rates as well. The faster your website page loads the lower becomes the bounce rates as suggested by the best digital marketing company in Kolkata. Google offers this tool free of cost and can provide you with the best instructions on how to get a 100% score.

Google PageSpeed Insights score 

A website has its own page speed which can only be achieved by developing a fast loading site, and PageSpeed is a direct indicator of the total load time of your website. According to the website developers of ITSpectrum, a PageSpeed score should always hover in around a range of 92-100. The only way you can reach for higher scores is by spending on website hosting. However, achieving a 100/100 PageSpeed score can help your website perform above your expectations as well. It is important to remember that your website performance depends on its loading time and not only on the PageSpeed score.

According to sources from Google, a poor PageSpeed score is 0 to 49, an average one is 50 to 89, and a good score is always counted above 90 only. It is important to remember that in order to achieve a good score you need to aim high, but never hound over achieving a score of 100 at all times. Apart from the scores, it is even important to understand how your website competes against the stacked up SERPs as well. However, if your website has a faster load time then you get a better PageSpeed score and your efforts can be counted for that.

Here is how you can improve your Google PageSpeed Insight score by sorting out some of the common issues impacting website performance –

• Use of optimized images

As suggested by the best digital marketing company in Kolkata, not optimizing the images on your website might lead to a lower PageSpeed score. For not optimizing the images your website will have a slow loading time. People never like a slow loading website, however, there can be many reasons that do not let you maintain the strict standards set for optimizing the images. You can optimize the images by making improvements like adjourning offscreen image loading, using CDN or content delivery network, and using the best images with high and actual pixels.

• Boosting server response time

In terms of website speed and performance server response, time plays an important role and if you can boost the server response time then it can help increase the PageSpeed score. Another important thing is that improving the server response time also helps in making sure that your website is hosted on a good server. TTFB or time to the first byte which is related to server response time can even help in hosting solutions that are best suited for your website.

• Controlling browser caching

In order to control browser caching it might involve multiple requests between the server and browser before the website page loads completely for the user. However, when considering the loading time each of the requests might add up to another. Caching the browser also allows it to remember certain elements that have been loaded recently like the header, logo, navigation, etc. The more elements cached by a browser, the lesser elements are needed to be loaded the moment the website visitor makes a request. According to Google, there should be a minimum caching policy incorporated every week and leave it unchanged.

• Using SEMrush Site as an alternative

SEMrush Site can be the best alternative after Google PageSpeed Insights and this site comes with audit tools that can help in improving the website’s loading speed and even resolve other performance issues as well. According to the best digital marketing company in Kolkata, this alternative can even handle over 130 technical and SEO mistakes and resolve the crawl ability issues effortlessly. The unique thing is that you get to view a full thematic report giving you an instant insight into the website performance issues and help make improvements within a single report as well.

In order to improve the Google PageSpeed Insights score you to keep a check on some of the technical aspects that are often overlooked. As suggested by the digital marketers of ITSpectrum, achieving a high score in terms of page speed is very essential and is worth your effort as well.