Design attractive and effective landing pages for your website to successfully convert visitors into subscribers

Is your landing page successfully converting the visitors into subscribers? If the answer is “No” then it is high time to make some important changes to the existing landing page of your website. According to ITSpectrum, a top website development company, even if the landing page is converting fairly well then you need to implement certain elements on the page helping you get more from your website.

There are certain things that a good website needs to possess in order to grab more attention of the visitors and drive them to complete the conversion. As suggested by the best SEO agency in Kolkata, if the landing page of your website is not converting as expected then it calls for the implementation of some of the top tips and tricks for serious conversion rate optimization.

Here are some of the top tips and tricks depicted by the best SEO services in Kolkata to better design a website landing page –

•       Clean and organized design policy

Whatever be the type of website for your business process, the look and feel matters the most when it comes to designing an attractive landing page. According to the website developers of ITSpectrum, a good looking landing page grabs the attention of your target audience almost instantly. While designing the landing page for the website you have to check is it really able to make a visitor convert. This is the reason why it is important that all the elements used in the page meet all your conversion objectives. You can easily turn the attention of the visitors by adding colorful and eye-catching images, attractive button colors, and make sure to input a strong contrast between the color of the buttons and the background of the page.

•       Implement the F-shape element

As depicted by the best SEO agency in Kolkata, we are accustomed to viewing everything on a website starting from the left side. Whatever be the content it does not matter, and the contents could include a piece of text or even a video. The human mind always focuses on the left-hand side of the page then to the top and center. So while you design the best landing page for your website always remember to visualize from the visitors' point of view. Put all the appealing elements on the left-hand side, if otherwise, you can also put them on the right side as well. The best thing about implementing the F-shape element in the page it is quite easy to manipulate the human mind and shift the focus on that location.

•       Add minimum and important elements only

In order to maintain a clean landing page, you have to take care that your website page is obvious with minimal elements in place. To make a good landing page you have to provide all the necessary and important information to encourage the visitors to convert. The info’s being put on the landing page should always be easily seen using bullet points that explain the needed information. It is important because many of the visitors of the page might scroll down in search of more information. Putting in the most appropriate information could help in maintaining the clean and attractive visual impression of your website.

•       Implement social media sharing feature

As suggested by the best SEO services in Kolkata, implementation of the social media sharing feature on the landing page can be an effective way to encourage your visitors to share what you offer. This feature works well because it gives you the flexibility to select any text on the page and share it on any of the popular social media platforms. However, it might not be applicable at all times but if possible then go ahead if you think your message is needed to be shared by all. Apart from putting in a social media sharing feature, you can even put in the email sharing option which is still liked by many.

According to the experts of ITSpectrum, never forget to test your website’s landing page which is quite effective and can help you know how the website performs. After designing the website’s landing page

test and track all the records in order to know what is wrong and what is not.