eCommerce scenario post-COVID – 19; what the future has in store for the eCommerce industry

COVID – 19 has literally affected many industries and the eCommerce industry had also bared the brunt of it. Now, the only question arises, what’s in store for eCommerce post-COVID – 19? According to ITSpectrum, one of the leading eCommerce platform development service providers, COVID -19 has forced nearly all the marketers to rapidly adapt their strategies that are highly required to navigate the unchartered territory when the virus is contained in the future.

Some of the strategies applicable are here to stay for the time being even after putting in the recovery strategies at work. As depicted by the best eCommerce website development in Kolkata, in the pre-pandemic conditions the customers were mostly accustomed to shopping in-store rather than go for the online option. But now the entire scenarios have changed and post COVID – 19 times look promising for the eCommerce domain.

As suggested by ITSpectrum here are some of the important factors that might affect the eCommerce industry post COVID – 19 –

• Surge in online shopping

Things are gonna change because in the COVID – 19 conditions all the traditional businesses including the street-side ones were shut. People then started their business online in the eCommerce domain. With the implementation of lockdown in several parts of the world people are not able to venture out to shop. Rather than visiting the malls to shop in-person people will switch to eCommerce for the purchase of everyday commodities, and the sales of many companies are going to shot up post-COVID – 19. Businesses will continue to work in terms of providing the best deals in tough times and ensure that every customer is happy.

• Less sophisticated online stores

As suggested by the best eCommerce website development in Kolkata, it is very important to ensure that the online product catalog is more presentable to the customers. It is quite common for consumers to expect high-quality product images along with accurate costs and timely pick-up and delivery. However, many businesses are accustomed to the online domain but there are several businesses that are struggling to effectively merchandise all their products in the online stores. It is quite evident that many sellers have even set themselves for the tough times simply by opting for flat-rate shipping costs. It is an attempt initiated to lower costs and offers the best to the customers.

• Bridging new connections with brick-and-mortar

In terms of bridging the communication gap between the consumers and businesses, the companies need to meet all the customer requirements. The requirements come with a long list which includes social media channels, accepting all payment types, incorporating smartphone-based payment options like QR codes, Google Pay, and many other popular options. The retailers have already started the application of these changes in order to engage more in-store customers, thus bridging new connections between online and the brick-and-mortar sectors.

• Strategic social selling options

According to ITSpectrum, post-COVID – 19 businesses can take advantage of the eCommerce domain by meeting their consumers at their places in order to develop the existing and any new customer relationships. It suggests that there will then be a need to add or embrace the social selling options to reach out to consumers directly. With the pandemic situation at play, the retailers are not able to reach out to their customers in terms of physical proximity, use of the social media channels will bring a huge sigh of relief. The businesses can use some of the popular social media channels like Facebook, Twitter, and Instagram as an effective approach to social selling. This way several items can be sold on a targeted and limited-time basis simply by integrating the social media channels into the eCommerce stores.

However, as depicted by the best eCommerce website development in Kolkata, the global COVID – 19 pandemic has altered the retail segment. Post-COVID -19 all brands will work for building digital experiences.