Increase your website's usability and improve user experience by following some simple tips & tricks

Your business website is the only point of contact bridging the gap between you and the website visitors, so it is very important to design the perfect one. According to the best website design company in Kolkata, designing a user-friendly website for your target audiences does require a proper understanding of the issues the visitors might face while they open your website.

According to the website developers of ITSpectrum, you can check your website’s usability you use Google Analytics, and check what people are facing while visiting the site. However, apart from resolving any issues faced by the visitors you have to put in consistent effort into improving the user experience of the website.

How user experience of a website is determined?

As depicted by the best website design company in Kolkata, user experience or usability of your website should be only focused on how the users experience when they visit the site. You have to consider the need of the users, value their needs, and know more in terms of limitations as well. However, determining your website’s usability is not that complicated and for that, you have to take into account your business objectives and goals as well.

The user experience of your website should hold its own meaning and should equally possess the values as well. In terms of user experience, you have to take account of the total number of visitors, how many people scrolled through your site and understand the exact needs of the visitors.

However, as suggested by ITSpectrum, a leading website development service provider, there are several tips and tricks that could easily help you improve the user experience and usability of your business website such as –

• Use more conventions

When it comes to improving the user experience of any type of website there is nothing better than conventions. As most of the visitors are more used to the conventions so you can use them on your website. Some of the most popular conventions used on the website include placing logos on any corner of the site, merging the contact and navigation option, placing the main navigation option on top, adding social media links, and adding the search engine feature.

• Complete use of white spaces

As depicted by the developers of ITSpectrum many times it was found that there are too many white spaces left unattended or used the proper manner. You can use white spaces on your website for advertising purposes or any other supplementary services. However, never forget to include white spaces in your website layout as it is a good practice. The best thing about these spaces is that it makes the website content highly legitimate and helps the visitor focus more on different other elements placed around any text.

• Never crave attention from visitors

As suggested by the best website design company in Kolkata, it is one of the common mistakes made by several enterprises while designing a website. Many people use animations, colors, or even use never-ending popups which might irritate any of your visitors. However, a website that is designed like an average one is not liked by many and this is one of the reasons why certain websites fail. Design and develop an uncluttered website with good aesthetics making it look good to the visitors.

• Optimize the site’s page speed

It can be quite annoying for the visitors to your website if they have to wait too long for the website to load completely. These days, with the rising use of handheld devices like smartphones or tablets people are able to access any website regardless of the location. While surfing your website people do expect to load the content faster and save their precious time. A slow-loading website might even interrupt the user experience and might only frustrate the visitors for no cause. So, as suggested by the website developers it would be best to improve your page speed by compressing all the contents like images before you load them on your website.

According to ITSpectrum, the above-mentioned tips and tricks are best. followed in order to improve the usability and user experience of your business website. Overhaul your website and make it more user friendly without spending an extra penny on redesigning the entire website from scratch.