Top eCommerce trends to keep an eye on in 2021; here is what’s in store for the eCommerce industry

The eCommerce industry is always anticipated in terms of new developments and trends that keep on every year as the industry is evolving at an astonishing rate. According to the best eCommerce website development company in Kolkata, there has been an increase in the total number of online shoppers and this has helped the brands scale new heights by changing their business models and introduce sustainable solutions to the target audiences. However, on a negative note, the world economy is still crippling under the pandemic situation due to COVID – 19 but as per the changing trends in the eCommerce industry, things look quite promising as well.

How bright is the future of eCommerce considering the changing trends?

The year 2020 had been quite beneficial for the eCommerce industry as many people switched to online shopping rather than go offline shopping as the pandemic situation continued. But 2020 has certainly propelled the eCommerce industry in a new direction with dynamic changes simply by shifting in trends, shopping habits, and more to be counted. As suggested by the digital marketers of the best digital marketing company in Kolkata, the industry was already growing in popularity prior to the COVID - 19 pandemic as online sales surpassed by billions of dollars.

Incorporation of transformative technology in the eCommerce domain resulted in generational shopping which has skyrocketed in 2020. However, the eCommerce domain is an ever-changing space witnessing many different changes and helping businesses succeed by following the top eCommerce trends. The year 2020 has etched a whole new future story for the eCommerce industry as several new trends cropped up helping you outdo your competitors effortlessly.

ITSpectrum Solutions, a leading eCommerce platform development service provider in the industry, suggests you watch out for the following eCommerce trends in 2021 –

•    Increase in competition in the eCommerce domain

As predicted by the best eCommerce website development company in Kolkata, the global eCommerce competition is on the rise and will pick up by the year 2022. Once the pandemic situation dissipates there can be a rise in eCommerce sales which might happen in only weeks. There could be a rise in the customer acquisition costs with record competition as the giant retailers will turn up with eCommerce to sell their products rather than opt for offline selling methods. As per market statistics, in terms of global retail sales their already has been a rise of 16.4% as 84% of the shoppers opted for online shopping.

•    Increase in social shopping

As the eCommerce industry evolved in 2020 some of the giant organizations have opted for new business strategies simply by using social media channels such as Instagram, Facebook, Twitter, etc. The social media channels had supported the businesses by providing their platforms. It was done by providing business options like business stickers for stories, gift cards for small scale businesses, and several others. Popular social media platforms like Facebook had helped businesses grow and evolve by offering them the option of creating an online store on the social media channel.

•    Change in consumer behaviour

It is quite evident that online shoppers are now purchasing products such as groceries, health and wellness, and home essentials online which were very low before the pandemic situation. Several offline and online innovations had allowed online shoppers to buy products from any location and from any seller as well.

As depicted by ITSpectrum Solutions, consumer behaviors do count when it comes to the trends in the eCommerce industry. By observing the behavior of their target audiences the bigger and popular brands can now design new and creative digital experiences helping in securing the future of the retail sector.

•    Experimentation with digital advertising is on the rise

The brands have opted for a new approach and started experimenting with the advertising process incorporating new advertising channels. There has been an increase in customer acquisition costs globally in social media channels such as Facebook. According to the best digital marketing company in Kolkata, consumers are now much aware of the bigger brands which had made it quite difficult to target the ads across the social media channels.

However, in order to cope up with the challenges the brands have even rebounded by experimenting with new channels such as voice-powered shopping, have prioritized retention, and started offering incentives to their existing customer base in order to lure them to make more purchases online.

According to ITSpectrum Solutions, the above-mentioned eCommerce trends to present us with a clear picture of what the future has in store for the ever-evolving industry. Post pandemic conditions online sales have risen and changed the way businesses or companies operate. However, eCommerce has proven beneficial for those businesses that have scrambled to get their presence in the online product selling ecosystem.