Generate eCommerce sales effortlessly from Instagram by following some simple steps

Instagram is a popular social media platform that is used by the masses for sharing all their personal photos and videos and can also be used for business purposes as well. According to ITSpectrum, a top eCommerce platform developer in the industry, you can even use this potential platform to increase your eCommerce sales as well. The good news is that the social media giant has recently announced that it had grown to 500 million active users on a monthly basis. Out of these 500 million active users, there are over 300 million users who usually log onto the social media platform every day and are even active Instagram followers as well.

According to the best eCommerce website development company in Kolkata, this mega usage puts the social media networking platform at the forefront of social media marketing as well. As per market data, it was observed that 68% of the Instagram followers do engage regularly on the platform with some of the top and leading brands as well. If done the correct way marketing Instagram can generate instant ROI which will end up making more eCommerce sales as compared to what spend on other advertising modes. However, there are some handy tips to keep a tab on which might help you increase your eCommerce sales using your Instagram account.

•       Enhancement of your Instagram business profile

As stated by the eCommerce website developers ITSpectrum, the best thing you can do is to completely switch your personal Instagram account or profile directly to a business one. Business accounts on social media platforms are known to have way more credibility as compared to personal accounts. However, sticking with your brand name will not be enough and you have to make sure how people are going to find you and recognize your eCommerce business profile. Always use the actual name of your brand and put a direct link to your eCommerce website.

•       Be authentic with your profile

As depicted by the best eCommerce website development company in Kolkata, the social media network users do like authentic things and like to be part of the conversation as well. Create every content from scratch so that it can be shared on your Instagram account and keep responding to the comments you receive on your Instagram photos in order to build a strong relationship with your target audiences.

•       Allocate more time to engage with your target audiences or followers

After posting new content on your business profile you can’t sit still and expect the follower figures to rise. User-generated content should also be considered for the social media platforms and you need to respond to the comments generated by your Instagram followers in terms of your social feeds. Once your eCommerce process receives a huge volume of sales then you may consider integrating social media marketing to please all your target audiences as well.

•       Develop an effortless buying process for the followers from your business process

According to ITSpectrum, once you have started sharing good content and have been able to get engagement from user-generated content on your Instagram account you will start getting the attention of your target audiences simply by filling their feeds with value-added posts. The higher the engagements on the platform, the higher are the chances of better brand visibility on the social media platform which will generate more sales ultimately.

However, it is important to remember that order to generate more sales from your Instagram account does not call for a big budget but still, you need to invest more time if you want to chalk out the best strategy that works out for your brand. ITSpectrum suggests that choosing one or more strategies will not only ensure to increase sales but will also engage your brand with customers and help build a strong follower base as well.