Instagram Hashtag; A new normal for all types of business processes or brands

Looking for ways to promote your business process on one of the popular social media networks “Instagram”? As suggested by ITSpectrum, a leading digital marketing service provider in the industry, Instagram hashtags do have the capability to make or break all your marketing strategies as well. To make the most of the hashtags you need to use the correct way as your posts will be viewed by many people across the globe who might be interested in your brand or products.

However, in order to use the hashtags on the social media platform, you have to understand the exact way how the hashtags function and even put some thoughts into your marketing strategies as well. As suggested by the best digital marketing company in Kolkata, if you use the right strategy then you will make a profit out of it otherwise you might have to bear the damages which could even annoy the potential followers of your brand as well. The best place to use the hashtags is to make them found in the search space where you can use hashtags Instagram contents like the Instagram feed posts, Instagram Stories, and IGTV as well.

However, before you use the hashtags on Instagram you need to remember some of the limitations of it, as suggested by the best social media marketing company in Kolkata –

• You can only use 30 hashtags in the caption or comment on your Instagram feed post in order to help in ranking and search. Hashtags crossing the limit of 30 will never be shown in the search space.

• When it comes to the Instagram stories you can only use three hashtags only and one hashtag sticker in the text box as well.

• In the case of IGTV, only 30 hashtags can be used in the description of the videos you post on the platform.

What is an Instagram hashtag and why use them for a business process?

As described by the best digital marketing company in Kolkata, the hashtags used on Instagram is simply a combination of letters, numbers, emoji’s, as well. These types of hashtags are simply used in order to categorize your content and make it more searchable for the end-users. The best thing is that these hashtags are clickable and anyone clicking on the hashtag search will be directed to a page that shows all the posts tagged with that particular hashtag.

According to ITSpectrum, hashtags are quite important when it comes to expanding your Instagram followers. Whenever you use them your posts will appear on that page where the hashtag is located. However, when you use them for your stories then it could be concluded in the relevant hashtag stories that will even appear on the same page as well. Using the Instagram hashtags people can choose to follow them, meaning they could be able to view all your hashtagged posts when they not even  following you.

In other words, using Instagram hashtags do make sense for any business process of any size. However, as suggested by the best social media marketing company in Kolkata, here are some ideas that help you start using the social media platform for your business process –

• Using Instagram feed post hashtags

The feed posts on Instagram can provide you with the right opportunity to appear in the search results when it comes to using various types of hashtags. However, not all of them work the same way and you need to strategic about applying those which ones you like to use and combine. At a time you can only use 30 hashtags because beyond this limit nothing will be shown on the search results. You need to select five of the popular hashtags which come under the range of 80,000 to 300,000 posts.

Check for the niche-specific ones as they are targeted mostly in the industry.

• Using hashtags on Instagram stories

As depicted by the digital marketing experts of ITSpectrum, if you want your posts to be more fulfilled and engaging them you can opt for the Instagram stories. Using the stories can be the best way to attract more people to find that content. The best thing here is that Instagram hashtags can be a helping hand when you are using Instagram Stories to promote your brand.

• Using hashtags on IGTV

In terms of creating appealing content for your audiences using hashtags on IGTV can be the best option as provided by the social media platform. Using the hashtags on your IGTV video descriptions can be the right way to attract more people and find you and your content at the same time. However, when you opt for IGTV you need to have a particular strategy that matches what you are using on your Instagram feed posts. In terms of using hashtags for Instagram IGTV, there is a limit of 30 hashtags for every feed post. The more you use, the more are the chances your brand becomes searchable.

Concluding above all it can be literally said that Instagram hashtags are the key to success for your business. In order to reach more people, grow your brand followers, and get more engagement using hashtags is a viable option. However, the only thing you have to remember is that you have to be strategic with them, and then only it will allow you to be found by your target audience and people who need your products.