Effective B2B website design tips and tricks; A complete guide and must do’s before designing a B2B website

Several factors work behind making a website successful among the users and lead to conversion. As suggested by the best web design and development company in Kolkata, the design trends keep on changing but the best ever practices are always used in common. However, the B2B companies might think that they need to facelift their website in order to increase leads but the real thing is to concentrate more on the actual design to make it more effective.

According to ITSpectrum Solutions, a top website designing service provider in the industry, websites can be simply termed as online brochures that are only designed and developed to look good and attract more visitors. A well-designed website might even help in increasing offline sales but the control of buying both online and offline process is up to the buyer's intentions.

What is an effective website design?

As depicted by the best website design company in Kolkata, a good looking website can be quite effective in terms of attracting more and more visitors to the landing page. However, an effective website design is much about visual appearance only. There are several things working behind the site such as the website structure, content of the website, the layout of the website, SEO, etc.

However, apart from a good design, your business website should have to be extremely crystal clear to the audience and let them know how your company can help them with their needs or requirements. This is the reason why an effective B2B website is very necessary and first requires a good understanding of the web visitors, their mindset, and the visit intent as well.

What is the best way to plan an effective B2B website design?

As suggested by the best web design and development company in Kolkata, in order to design or create an effective B2B website that generates leads for your business and enable you to expand your business are –

•    Have a lot of traffic; meaning that your website needs to be more findable in the organic searches and in any other relevant channels.

•    Should be able to engage visitors; meaning that your website should be capable enough to create an instant connection with the visitors and provide them with a positive user experience.

•    Should be able to convert; meaning that your website has to be popular with anonymous visitors and help them with their decision-making process and provide them with more information which will drive them to the purchase process right away.

If your website is capable of doing all the above then it will not take long to generate more leads simply because of having an effective and attractive design.

As suggested by the web designers of ITSpectrum Solutions, here are some of the best practices to be incorporated into the website designing process in terms of B2B lead generation –

•    Define your value proposition the right way

When talking about value proposition there should be a clear statement about what is being offered and how your offer stands out from the rest in the market. You have to keep in mind motivating buyers by seeking their attention could prove to be less effective than providing a solution considering the needs of the prospective buyers.

•    Develop a complete working plan

According to the best website design company in Kolkata, having a site map in terms of developing and designing an effective B2B website will help in visualizing the pages to be built and where they are needed to be positioned on the site. While you plan your sitemap you have to do proper research on how to contain pages that align along with your keyword strategy and the buyer’s decision-making process.

•    Design a more relevant website as per your customer needs

When it comes to the B2B website designing process the developers have to keep in mind that the majority of the web visitors might not be ready to speak right away. They can have needs of their own and the solution here is to understand the intent of the visitors and customer journey. It will best if you can create a customer journey map helping in identifying their exact needs and requirements.

•    Restructure site navigation the easiest way possible

As depicted by the best web design and development company in Kolkata, the main navigation on a B2B website’s visitors' experience is neglected quite often. As a standard approach main navigation should include every category and every page of content in order to help the visitor find exactly what they are searching for in the website. The dropdown navigation menus could confuse the visitors which might lead them to leave almost instantly. So keep the site navigation as simple as possible helping your visitors get what they search for.

According to ITSpectrum Solutions, you need to put a lot of thought into your B2B website designing process and plan well before you start with the actual design of the website. There are no shortcuts when it comes to designing B2B websites in order to make them effective and attractive.