A comprehensive guide; how to measure mobile app performance using the simple metrics

For businesses having its own mobile app it is required to track the performance of the mobile app using the simple metrics such as average check size, revenue, customer acquisition costs, retention rate, percentage of users, etc. Mobile application development in India is scaling new heights as most of the businesses now prefer having their mobile application helping them stay connected with their target audiences at all times.

As depicted by the app developers who develop iOS app development in Kolkata, in the development process of a mobile app the first step should be, to be able to deliver a successful mobile application. It is only the performance of the mobile app which will decide its success in the end. Moreover, tracking the performance of the app has now become important because of the increasing competition in the ever-changing market space.

What is mobile app performance metric and why it is important?
According to a mobile application development company, the performance of a mobile app is dependent on the analytics and metrics. It is crucial to measure the app’s performance as it can only help in future growth and success and apart from the metrics there aren’t any other way to gain valuable insights, reviews, and ratings.

In the process of tracking the performance of the mobile apps it is important to track its performance after deployment. From business perspective the decisions taken during the app development process will be totally based on the user’s expectations of the app and its performance. Using the measuring metrics has its significance as these metrics can only help in demonstrating the product helping boost user retention and attract more and more users. As depicted by an Android app development company, these performance metrics are an integral part of any business process and can only define its success as well. Only a mobile app performance metric can help in mapping your business performance without affecting revenue, conversions, and user engagement.

Four prime mobile app performance metrics can be stated as –
Apart from all the performance measuring metrics there are four prime metrics and according to the service providers offering mobile application development in India, the prime metrics can be;

•    Technical performance metrics
These metrics are basically used to track the technical performance of the mobile app and all of its supporting infrastructure and network. However, among all the typical mobile app performance metric CPU usage, latency, and page load speed is considered most important of all.

•    End-user metrics
These metrics help in showing how the mobile app is being used by the user, when they are using it, and how much they enjoy using the mobile app. Using this metric, you can measure or track device types, OS versions, and the location of the end-users.

•    User-engagement metrics
These metrics help in measuring how engaged people are with the mobile app and how it can benefit the business while taking important decisions. This way you are able to know more about the user’s regular sessions, and how often the apps are uninstalled from their mobile phones.

•    Business-centric metrics
These metrics are totally business-centric and best used for tracking customer acquisition costs, customer lifetime value, and the revenue generated. It is quite beneficial for those businesses whose success is totally dependent on their mobile app. It helps in identifying problems hindering the mobile apps' performance.
As depicted by the app developers working on Android and iOS app development in Kolkata, apart from all the above mobile app metrics there are many other mobile app performance KPl’s which can help in tracking the performance of the mobile app simply using the metrics like –

•    Metric #1; Cost of acquiring a customer (CAC)/ customer per install (CPI)
With the increase in installs of a mobile application it might suggest that the app is becoming increasingly popular by the day, but it might not be the same at all times. Being an owner of the mobile app, you would like to keep the CPI low and spend as little as possible in acquiring new users because if the CPI moves beyond customer lifetime value (CLTV) then it can result as a drawback affecting your business process.

•    Metric #2; Revenue generated as per ARPU & ARPPU
Using these metrics do help in understanding how much monthly revenue can be achieved by your business. The average revenue per paying user or ARPU metric simply helps in getting an insight on how much revenue is generated by every user of the mobile app. On the other hand, average revenue per user or ARPPU helps in understanding how many users have transacted through your app, but is a bit different from ARPU, as it helps you eliminate those users who have not contributed to the revenue generated.

•    Metric #3; Retention rate
According to the app developers of an Android app development company, it is an important app metric helping you understand the usefulness of the mobile app and its user retention rate. It is quite true to the fact that all of your users will not use your business app actively, but there are chances that a certain number of users might reconsider your app as well. By measuring the user retention rates on a monthly, quarterly, or a yearly basis can give you a detailed view of your retention rates.

•    Metric #4; Session rate (on average)
Average session rate can be defined as the average amount of time spent by the users on the mobile app. This metric is universal and its application is totally dependent on the type of industry you operate in. It is worth tracking the session length for every user as it will give you an idea of how valuable is your content to the users. Session rate is usually calculated in seconds for a specific time frame and the total number of sessions happening in that particular time frame.

It is important to use the mobile app performance metrics for any type of mobile application as it is the only way to get an insight about how well the app works from a technical point of view and also lets you know how engaged and comfortable people are using your mobile app.