Facebook Marketing vs. Twitter Marketing – Which one is right for your business process?

Social media platforms are the best place to advertise your product and services across the globe and provides you with the opportunity to speak directly with your target audience. According to a social media marketing company offering social media marketing services, the social media platforms can be the best place for your business to effortlessly showcase the offerings and connecting with potential customers at the same time.

What is marketing on the social media platforms and its purpose?
In simple terms, social media marketing is basically a marketing mode where the social media platforms are used as a medium to connect with the target audiences and help spread brand awareness. When it comes strategic marketing, digital marketing service is the right option to choose which can help your brand increase sales, build your brand, and drive website traffic without any hassle. This mode of marketing process is simple, the only thing needed to be done is to publish a good content on your social media business account and start engaging your followers and run social media advertisements.

The good thing about this marketing mode is that there are a host of social media management tools that are made available to help the businesses get the most out of the social media platforms. Facebook and Twitter are both popular social media platforms best suited for advertising your products and reach out to masses seamlessly. As depicted by a digital marketing company in India, there are several social media platforms but Facebook and Twitter are the only interactive platforms which have been champions in the domain over the years. However, both the platforms are different on their own and offer different types of marketing opportunities.

As stated by a social media marketing company, there are certain differences that set both the platforms apart, and the differences can be stated as –

•    Facebook is best known to create network of people, whereas Twitter is best known to network topics and ideas.

•    For every Tweet posted Twitter only allows 140 characters, but Facebook allows you to write an entire book and describe the purpose.

•    Both Facebook and Twitter allow using hashtags for ideas and topics as both are partnered with one another.

•    Offering more features Facebook can be confusing at times, whereas Twitter is easy to understand.

•    Both the platforms help in spreading brand awareness by allowing customizable advertisements.

•    Facebook allows to share the posts, whereas inside Twitter you can ReTweet or mark something as favorite only.

Taking the help of digital marketing service can certainly help achieve success by running the social media marketing campaigns and grow your brand or business. However, before going for the right one it is best to compare them as per your requirement, and both Facebook and Twitter are best compared according to –

•    Facebook marketing vs. Twitter marketing; User numbers
Both the platforms are favorite in their realm and score almost equally in terms of having maximum users, this can make it tough to point out the odd one out. However, measuring the user number scale Twitter is in the lead with 83% of the active users globally and Facebook has only 22% of active users. Considering the user numbers, it can be said that Twitter can be a good option for you to market your products or services.

•    Facebook marketing vs. Twitter marketing; Target audience
According to a digital Marketing Company in India, by only reaching out the right target audiences can make or break your social media marketing efforts. In terms of connecting with the target audience it is crucial to go for the one that allows you to connect with your target customer base. Facebook is the most used and active social media platform and this social media channel appeals to a range of generations and is the fastest growing platform for most of the senior users. On the other hand, 23% of Twitter users are under the age group of 30-49 years old and 36% of the users are between the age group of 18-29.

•    Facebook marketing vs. Twitter marketing; Increasing leads and sales
Both the social media platforms are best used for marketing purpose and helps generate sales and revenue. Talking about Facebook marketing, it offers a marketing platform to showcase your product and promote online sales. It is best done by using the platform as a showroom where your target audiences can see the prospects of the product and can go for the purchase. When talking about Twitter marketing, direct call to action in terms of marketing might not work, but the platforms can be used to encourage audiences interest level which will increase the number of valid leads converting into sales. Realize the potential of both the platforms and make the most out of social media marketing.

•    Facebook marketing vs. Twitter marketing; Advertising possibilities
In terms of assessing all the advertising possibilities both the platforms make it easy to run and track the advertising campaigns. Starting with Facebook, this platform offers targeted reach for customers and use several targeting features like app's analytics, Facebook Messenger for business, and detailed analytics. Talking about Twitter marketing, this platform is highly focussed on the marketing campaigns helping businesses generate leads easily. Some interesting advertising features as offered by Twitter is the use of Go Live buttons, use of Twitter cards, and the use of anti-harassment features intended to protect users on the platform.

According to a social media marketing company, it is up to you and your business requirements which will help you determine whether Facebook or Twitter is a better choice. Both Facebook and Twitter are best platforms used to deliver information and spread brand awareness using unique marketing techniques and methods and both serve differently for businesses of all sizes as well.