Payment gateway for your eCommerce store – Here is how to choose payment gateways appropriately
As depicted by the eCommerce developers of an eCommerce app development company, a payment gateway is basically a web-based payment acceptance system that can be integrated into an eCommerce platform for providing seamless online shopping experience. However, the payment gateways are only integrated into the eCommerce platforms to collect payments made by the customers shopping products online.
With technology advancing by the day the payment gateways have become a secure method of making payments simply by using credit/debit cards. According to a eCommerce application development company, the payments received from the end customers happen in real-time helping them make payments for every purchase in the nick of a time which makes it quite popular as well.
What is actually a payment gateway?
According to an eCommerce app development service provider, a payment gateway is a simple concept which is a method of making payments online for the products being purchased from the eCommerce platforms. In other words, a payment gateway integrated into the online retail shops is a software application that helps in making the secure transfer of payment or transaction information for the product being purchased from any vendor simply by using a credit or debit card.
Once the payment is initiated through the gateway, the software will revert back with all the transaction data and details directly from the payment network back to the product vendor. eCommerce app development in India is still at an evolutionary stage, however, the online transactions are swift and a number of processes work in tandem at the backend for the transfer of funds seamlessly from the buyers to the product sellers.
What is the significance of integration of a payment gateway into an eCommerce platform?
As depicted by an eCommerce application development company, integration of a payment gateway into an eCommerce platform helps in facilitating the product purchase process of the online store. With the integration of payment gateways, it even helps in the incorporation of new features and promote electronic payment processing between both the vendors and the eCommerce stores which is a random process.
With the payment gateway integrated into an eCommerce site, a payment transaction or transfer can be smoothly done using the payment details from the processor or the bank directly to the eCommerce portal. According to the eCommerce experts of an eCommerce app development company, it is now important that the eCommerce stores integrate APIs or application programming interfaces that can be easily plugged into the online store for receiving payments from the customers.
Experts working for eCommerce app development in India suggests considering the following factors before choosing a payment gateway for an eCommerce platform –
• Availability
Before the integration of a payment gateway into the eCommerce platforms it is important to check for service availability as per geographic location and also on where your target audiences are located as well. Before launching an eCommerce platform integrated with payment gateway it is viable to check for supported countries list and to look if the country you are looking for is there in the list or not.
• Establish effective transactions
The experts of an eCommerce application development suggest that the payment gateway should be able to facilitate effective and swift transactions, or else over 25% of the customers will logout from buying any product from any particular eCommerce store. The online retailers should be able to boost conversions by up to 50% by removing redundancies like making customers enter the same information (billing address or shipping information) multiple times.
• Incorporation of additional payment options
For running an eCommerce store or business it is important that you make it easier for your customers to make online payments the hassle-free way. In simple language, just add more additional payment gateways which will accept payment from multiple card (debit & credit) issuers or banks. There are certain gateways that only allow payment options without giving preference to customers “wants and likes”.
• Multiple device accessibility
eCommerce app development in India is scaling new heights today and over 15% of eCommerce sales are accomplished using a mobile device or any other portable devices. While incorporating payment gateways to the eCommerce store make sure that the payments can be initiated from multiple devices working on different network types. This will help in making fast and effective payments from customers end.
According to an eCommerce app development service provider integrating a payment gateway can be the best option when you are thinking about launching an eCommerce store. This will help in providing smooth and easy to use functionalities to the customers to make easy payments for their product purchases.
According to an eCommerce app development service provider, a payment gateway is a simple concept which is a method of making payments online for the products being purchased from the eCommerce platforms. In other words, a payment gateway integrated into the online retail shops is a software application that helps in making the secure transfer of payment or transaction information for the product being purchased from any vendor simply by using a credit or debit card.
Once the payment is initiated through the gateway, the software will revert back with all the transaction data and details directly from the payment network back to the product vendor. eCommerce app development in India is still at an evolutionary stage, however, the online transactions are swift and a number of processes work in tandem at the backend for the transfer of funds seamlessly from the buyers to the product sellers.
What is the significance of integration of a payment gateway into an eCommerce platform?
As depicted by an eCommerce application development company, integration of a payment gateway into an eCommerce platform helps in facilitating the product purchase process of the online store. With the integration of payment gateways, it even helps in the incorporation of new features and promote electronic payment processing between both the vendors and the eCommerce stores which is a random process.
With the payment gateway integrated into an eCommerce site, a payment transaction or transfer can be smoothly done using the payment details from the processor or the bank directly to the eCommerce portal. According to the eCommerce experts of an eCommerce app development company, it is now important that the eCommerce stores integrate APIs or application programming interfaces that can be easily plugged into the online store for receiving payments from the customers.
Experts working for eCommerce app development in India suggests considering the following factors before choosing a payment gateway for an eCommerce platform –
• Availability
Before the integration of a payment gateway into the eCommerce platforms it is important to check for service availability as per geographic location and also on where your target audiences are located as well. Before launching an eCommerce platform integrated with payment gateway it is viable to check for supported countries list and to look if the country you are looking for is there in the list or not.
• Establish effective transactions
The experts of an eCommerce application development suggest that the payment gateway should be able to facilitate effective and swift transactions, or else over 25% of the customers will logout from buying any product from any particular eCommerce store. The online retailers should be able to boost conversions by up to 50% by removing redundancies like making customers enter the same information (billing address or shipping information) multiple times.
• Incorporation of additional payment options
For running an eCommerce store or business it is important that you make it easier for your customers to make online payments the hassle-free way. In simple language, just add more additional payment gateways which will accept payment from multiple card (debit & credit) issuers or banks. There are certain gateways that only allow payment options without giving preference to customers “wants and likes”.
• Multiple device accessibility
eCommerce app development in India is scaling new heights today and over 15% of eCommerce sales are accomplished using a mobile device or any other portable devices. While incorporating payment gateways to the eCommerce store make sure that the payments can be initiated from multiple devices working on different network types. This will help in making fast and effective payments from customers end.
According to an eCommerce app development service provider integrating a payment gateway can be the best option when you are thinking about launching an eCommerce store. This will help in providing smooth and easy to use functionalities to the customers to make easy payments for their product purchases.
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