Strategize a distinctive social media strategy to drive in more traffic and to boost your eCommerce business

 To achieve success in the market being distinctive is the formula applicable along with the working strategies for any type of business process. According to social media marketing in Kolkata, the social media platform is the perfect place to advertise your brand and help build brand awareness by communicating with customers and help generate more sales by driving more traffic to the eCommerce platforms. The social media platforms can help you build and engage target audiences where they already spend quite a time of the day.

What is the need of planning a social media strategy for the eCommerce business?
As depicted by a social media marketing company, strategizing or devising a social media strategy for running an eCommerce business does work wonders in terms of drive more traffic and boosting sales for the company. In the last few years, the internet has metamorphosed and has brought in a huge change in the eCommerce domain by helping online stores sell a wide range of products or services. This is the reason why the eCommerce operators need to device new changes to their strategies giving them a competitive edge. In order to boost sales, it is now very important to build strong relationships with the target audiences and create a loyal customer base.

In terms of growth of the online shops, social media platforms play a huge role in helping the eCommerce platform evolve and offer better to the customers. As per the social media marketing experts of social media marketing in Kolkata, the platforms are the right place for conversing with the customers, get their reviews, and get more information helping develop the online platforms. As per a market study, it has also been found that over 93% of online shoppers turn to social media platforms helping them decide either to buy the product or not. Apart from satisfying customers, the social media platforms even help in driving more traffic to the eCommerce platforms as well.

Taking the guidance of a digital marketing company in India you can boost your eCommerce business with the application of some working strategies specifically made for online stores –

•    Know your audience first
Before approaching the digital marketing service providers to help you strategize new plans for your online store, it is important to know more about the interests of your targeted audiences. This will give you a clear idea about the customers you want to cater to. Knowing your audience is not that tough; all you need to do is create a customer profile helping define the demographics of the customers that you have targeted. This will certainly help in expanding your eCommerce business and offer the right product range to the right audiences. In the era of the internet, it is not that hard to collect information once you get access to some specific data like customer name, order history, address, shopping history, etc.

•    Enhance the social media posts
In order to increase your brand visibility on the social media platforms better use high-converting keywords to enhance or optimize the social media posts. This will help in reaching a vast number of audiences on the social media platforms and redirect the followers to your eCommerce business. It is best done with the implementation of keyword research helping discover the terms consumers are searching to find their choice of product relevant to your industry, business, and services offered. Once the posts are optimized the next thing to do is then strategically incorporate them into your posts by adding a visual element to the posts to help grab the attention of interested audiences.

•    Use of dynamic product Ads
The digital marketing experts of a social media marketing company suggest that after knowing about your prospective customer base you can start targeting more options provided by the social media platforms to target the Ads that are relevant to the customer base. Popular social media platform like Facebook offers numerous targeting options based on location, demographics, Interests, device type, and several other things. Using dynamic product Ads it is a lot easier to reach your potential customers and engage them as per your strategy. The dynamic Ads further helps in increasing your ROI to a certain extent and are more flexible offering a lot of functionality features required by the eCommerce advertisers.

•    Implementation of organic and paid strategies
As per the market study, it is found that customers come to know about the brands in various other ways simply by using social media platforms. Around 40% of the customers discover new brands using their personal profile and network and find information of over 35% from the platform influencers they follow, and over 32% of the information is found from spoken communication. It has been proven that two of the above three methods of brand discovery come from the application of organic strategies, but all have the potential to be imparted through paid social media strategies.

Proper planning for the social media marketing strategies can bring a huge difference in keeping your actions focused and help execute without seeking much attention away from running your eCommerce business. The good thing is that digital marketing companies in India have taken the initiative to offer the best of the platforms engaging more and more customers are driving traffic to the eCommerce ventures.