How posting Instagram reels can help your brand soar to new heights in this highly competitive marketplace

 Instagram reels; short video clips that are recorded to music and posted on Instagram helping promote your brand. According to a Social Media marketing company, these 15-30 second videos shared on the platform are quite effective in reaching your target audiences. As recorded in the history books, the Instagram reels were first introduced in the year 2019 in Brazil, and later were made available in several countries like the US, the UK, Canada, Australia, India, and Japan, on both iOS and Android mobile platforms.

A complete overview about Instagram reels and how it works –
Best described by a social media marketing in India, Instagram reels are short video clips that are now a whole new way of connecting to your target audiences and followers. The short videos that are posted on this social media platform can generate more views and increase the number of followers in a short span if the videos are catchy and entertaining at the same time. Instagram lets its users create bite-sized video clips which can be shared by many and work as an inspiration by projecting good vibes. Most of the users of Instagram are young adults, this is the reason why the platform is best used for brand promotion and the users are able to record and edit the short videos with music and share them to their stories, explore feed, and on the reels tab on a user’s profile.

As suggested by the social media experts of a social media marketing company, Instagram reels offer a set of creative tools to the users to record, edit, add special effects, and stickers to the 15-second reel videos, then share them with their followers. Users of Instagram can also access the endless reels from the Explore page of the platform simply by tapping the reels appearing on top of the screens. The short video clips are posted to the grid and the longer reels can be accessed using IGTV. However, the reels can be found in both the general Explore tab and search results and can be found on the tab on the user interface as well.

How posting Instagram reels benefit you or your brand?
Social Media Marketing in India is still an uncharted place to be explored with more and more hidden benefits of its own. However, creating and posting Instagram reels on a regular basis might look like a waste of time, but if used the right way, marketing your brand becomes easier and help your business grow as well. Instagram reels can benefit you by –

•    Increasing content reach
•    Increasing follower base and engagement
•    Targeting the right customer base for your brand
•    Running seasonal ad campaigns
•    Spreading information that only relates to your brand
•    Crafting a storyboard or history about your brand
•    Creating a separate section on the Hashtag page to post contents if you are using niche-specific and relevant hashtags
•    Using the reels in your marketing strategies and announce sales of any specific product

Instagram reels work best for the B2C companies than for B2B companies, as the short videos are quite often posted by renowned brands, local manufacturers, entrepreneurs, and bloggers.

Despite criticism like “TikTok copycat”, Instagram reels have succeeded in achieving positive responses from certain influencers and brands. As per the digital marketing experts of the best social media marketing company in Kolkata, Instagram reels give you a new way to create more competitive marketing content helping better understand your followers, and increase your reach on this social media platform.