eCommerce Mobile apps VS. Website – A full comparison on which one is preferred the most by consumers

 The COVID-19 pandemic has increased the use of eCommerce as consumers found it the safest way to purchase their essentials because strict lockdown is imposed outdoors, and moving out of home was not an option anymore. With the increase in eCommerce use companies offering services regarding eCommerce application development in Kolkata have found it lucrative to develop more apps and websites side-by-side. Now, choosing the best mode of shopping out of the two might be quite confusing.

A brief understanding of eCommerce website and mobile apps –

According to the companies offering the best website development custom developed for eCommerce use, the website basically consists of a domain name that can be accessed using the internet, and shoppers can use the URL to direct to the eCommerce portals. Same as the mobile apps the website serves the purpose and helps the customers search and buy the products from the online store and inspire them to become return customers as well. However, the best thing about a website is that it is optimized and scaled for mobile devices and offers both desktop and mobile versions as well.

In contrary to the eCommerce websites, the apps installed in the mobile devices are basically a program that can also be accessed via the internet. According to the eCommerce application development company, the apps can use the device’s native features allowing the app developers to create a more intuitive and swift user experience. Having more features the mobile apps do offer a better user experience as the native apps are constructed to be used on operating systems like iOS and Android. For being available in two forms the apps do offer a greater user experience to the end-users.

Be it the eCommerce websites or the mobile apps, both are developed to engage more customers, but at a certain time, the retailers might struggle to opt for the right one to stay connected to their customers. However, making things simpler here are some unique points to take note of while choosing the best out of both –

•    Mobile app vs. website – Usage
eCommerce website development is best used for the development of eCommerce websites helping consumers shop from the comfort of their abodes. When talking about the eCommerce mobile apps, they provide the flexibility to the users to shop on the go. It’s been estimated that a consumer spent most of their time browsing the mobile apps compared to the websites.

•    Mobile apps vs. websites – preferences
There is no doubt to the fact that consumers spend most of their time scrolling through mobile apps and even prefers them over the eCommerce official websites. This is simply because of the fact that mobile apps offer a lot of features, speed, and special features when compared to websites. The apps are mostly preferred by the millennial’s and 58% percent of the population chose mobile apps over websites.

•    Mobile apps vs. websites – Conversions
As depicted by the developers of an eCommerce application development in Kolkata, eCommerce mobile apps are most liked over the websites. It is found that people use the apps more often to scroll through the product lists on an eCommerce portal. This is the reason why mobile apps converse more than websites.

•    Mobile apps vs. websites – Retention measure
When it comes to shopping online mobile apps outrun the websites as over 40% of the consumers like purchase products using the apps and successfully retain most of the customers. Mobile apps can successfully retain user data, enable one-click checkouts, and minimizes load time. When compared to the websites they struggle to retain consumers and it is found that most of the website visitors pass a few minutes on the site and simply leave those sites that take longer than usual time to load.

Concluding the above, it can be said that in comparison to eCommerce website development, eCommerce mobile app development is taking the center stage and is being continued side-by-side giving the best of both worlds to the consumers. After its advent, eCommerce has been booming like weeds in the forest, and this form of shopping is here to stay for long.