Every tit-bit you need to remember about Instagram shopping to sell your product!

In the digital era, people have become more dependent on social media and do all forms of activities, and one of them is selling products on Instagram via Instagram shopping. According to a social media marketing company, for selling your products online there is no better option than Instagram which is a platform holding over 1 billion monthly users and is the second most popular social media platform as well.

What is Instagram shopping and how it works?

Instagram shopping is a simple concept developed to sell products online using the social media platform. If you are a brand popular with the target audiences then Instagram is an excellent platform offering the opportunity to sell all types of products online. This social media platform is best known to offer a variety of product selling options for a variety of brands and even the platform users as well.

Best depicted by the best social media marketing company in Kolkata, this product selling tool makes use of product tagging giving the users the ability to tap on a photo of the product(s) and check out the prices as well. Shoppers can shop their choice of product from the platform using their Instagram accounts. Shopping is made simple; all you need to do is visit from a shop through the Insta Feeds and Stories.

How can you use Instagram shopping features and make the most to sell the products?
As per the digital marketers of a Facebook marketing company, Instagram is a powerful platform offering a variety of product selling solutions for brands and platform users. Some of the best ways to sell products on Instagram can be listed as –

•    Use of product tags
To use Instagram shopping, you first have to understand how the product work in order to tag the products and posts and ads by selecting a photo of the product and select the tag option, in case of multiple products tag each of them as a different product, select the product from the catalog and link it with the photo, and click “Done” & press “Share” to complete the process. However, there is no limit to product tags to the images and stories, but make sure that everything is relevant to the choice of your target audiences.

•    Use of Ads
In order to ensure that the users tap on your tags or even use the in-app checkout options, but have to promote the products first. Use of ads on Instagram is the best way to market your product and there are different types of ads on the offering like; a photo, story, video, IGTV, carousel ads, and many others to be counted. Select your preferred ad to get a better reach and make sure that the ads are featured in the feed of your target audiences.

•    Use of Instagram checkout
Instagram Shopping is made more desirable using the in-app Instagram checkout options made only for allowing users to get their desired shopping experience or product purchase without a need to visit the brand’s official business page or website. This selling option helps in boosting conversion rates and encourages impulsive buying at the same time.

Selling your products on the platform can be the best idea as it is found that over 130 million people tap on the shopping posts – this shows how the platform is popular with people. Instagram Shopping can benefit the product sellers and the customers immensely giving them the convenience of easy product tracking and helping the sellers manage all orders of customers simply using the Instagram mobile app as well.