Top email marketing tools with simple user interface supporting small businesses

According to a Digital marketing company, when it comes to attracting traffic and driving brand sales as a start-up, email marketing is best utilized and talked about. Any kind of small businesses can be benefitted by using some of the trendy email marketing tools. These tools are best utilized for organic search engine optimization and to divert traffic, especially if you are a start-up.

What are email marketing tools and how these tools benefit small businesses?

Email marketing tools are utility tools used to create, send, test, optimize, and create report for the email marketing campaigns. The most commonly used email marketing tool is an email service provider or ESP, same as Campaign monitor. It helps the small businesses craft beautiful emails, create automated journeys, and deliver personalized messages and improve relationship with target audiences.

Email marketing is best utilized by start-ups helping them go forward with well-planned and targeted marketing campaigns. The top benefits of using email marketing strategies can be explained as:

•    Ease of use – helping out with the availability of pre-designed templates and drag-and-drop interfaces.

•    Highly cost-effective – offered to you at affordable monthly rates and several free plans designed for all types of users.

•    Segment leading - giving you the opportunity to segment your list of target audiences so that you can better target your campaigns as per your requirements.
Email marketing is continuously evolving and making its mark, and using a variety of innovative inputs and ideas that can effectively help in optimizing your conversions and ROI.

How use of email marketing tools helps in reaching target audiences?

Email marketing holds the potential to reach out to your target audiences effectively and can generate more leads for your business process. Digital marketing companies offer Email marketing service by incorporating different marketing strategies and tools, helping you build better customer relationships with a prospect to current customers and past customers.

Email marketing tools holds the potential to reach out to your target audiences efficiently and can help you generate more leads for any start-up. If Email marketing service used appropriately by the digital marketers, the tools can certainly help in building better customer relationships in prospect to current customers and previous customers as well. Using an email marketing tool can definitely help you easily find the right template for welcoming new subscribers and notifying them on a regular basis as well.

What are the top email marketing tools best used by small businesses?

Email marketing trends and tools are changing and evolving with time, and some of the tools used earlier can go quickly. Digital marketing services are best used by small businesses because of being easy to use, affordable, and holds the potential to turn leads into repeat customers. Here are the top email marketing tools best suited for small businesses –

1.    ActiveCampaign: Among all the email marketing tools, ActiveCampaign is one of the popular tools used by many small businesses. This email marketing tool comes with SMS, email marketing, site messaging, and CRM functionality as well. This tool is best suited for small businesses because of being multi-functional and is an all-in-one sales and marketing tool.

2.    Sender: It is a free email marketing tool available in the market and comes with features that ensures deliverability. Stunning newsletters can be created using this tool and there is requirement of knowledge of HTML to get the job done. Personalized newsletters can be created for each recipient, creating a bigger impact on the target audience.

3.    Benchmark: This can be the right option for small businesses searching for an easy-to-use email marketing tool. This marketing tool helps fulfil every marketing need cost-effectively, and this feature sets it apart from other tools.

4.    Moosend: Using this email marketing tools repetitive tasks can be automated, thus saving precious time for the start-ups or small businesses. This email marketing tool is best used for designing behavioural email campaigns as per your customer information and/or activities. The advanced segmentation feature, provided, helps in sending highly precise emails to every recipient and helps increase open rate, click-through rate and ROI as well.

The types of traffic generating email marketing tools still remains the most powerful channel for communicating directly with your target audiences. Using the Digital marketing services and the email marketing tools can come in handy for small business processes because once people sign up for the service you provide, the whole process is expected to be seamlessly completed over email only.