Want to advertise your products through Google remarketing? First, know the basics!

Best known as retargeting, Google remarketing is a marketing of products using Google Ads to follow your targeted customers. Google Ads service is designed in a clever manner to connect with site visitors who might become a potential customer and purchase your products. This form of product marketing allows positioning of targeted ads for a defined customer segment. The best thing about this way of product marketing is that it allows for customization, helping your targeted audiences to view the remarketed ads.

Google Remarketing – What is the concept and how it works?

It is one of the latest trends in online advertising domain and helps in creating personalized ad campaigns for repeat visitors of your website. According to a digital marketing company offering Digital marketing service, the basic concept working behind is that, to reach out to users who already recognize your products and, which gives a much higher chance of converting as well. It’s a simple concept that is everything about targeting consumers on several occasions, personalize, and encourage users to move along the conversion funnel.

The working concept of the process is easy to understand, everything works on the placement of cookies on your website upon meeting up certain parameters or criterion. The working concept can be quite simple as Google display ads, but with a difference, the cookie IDs are added to your remarketing audience list, and you can have different types of lists with a range of different criteria as well. Every cookie will be added with a unique ID, which will be consecutively added to your remarketing list. However, there can be multiple lists with a range of different membership periods, goals, etc.

The working concept of Google remarketing is elementary, but if you are into creating your own remarketing campaigns, then it is important to follow the steps below –

•    Login to Google Ads account and create remarketing tag
The remarketing tag is a piece of HTML code which has to be inserted into all the website pages like - (before </body>).

•    Remarketing list creation
Remarketing lists have to be prepared that will include all the people or consumers who have carried out a particular action on the website, which will further help in configuring it according to your business goals. The list can be created by including website visitors from the last month or based on users visiting any specific page as well.

•    Campaign activation
New remarketing campaigns are needed to be created from scratch, and the campaign will target one of the lists created earlier. Campaigns can be created as per local language, geographic location, and campaign bids.

•    Creation of multiple ad variations
Before getting started with your remarketing campaign create multiple ad variations helping test the campaigns before being launched. This will help in optimizing the campaign and go with the one that works best.

What can be the advantages of using Google remarketing for marketing a product?
As depicted by a Digital marketing company, there are certain advantages of Google remarketing helping your brand create a strong foot-hold in the marketplace –
•    Personalized campaigns: Google remarketing allows for personalization which offers an endless number of possibilities for you to make the most out of the ad campaigns. With maximum personalization, you get to target users sharing different interests in terms of purchasing products.

•    Increased outreach: It is quite obvious to the fact that Google have over 2 million websites and applications, and these can act as retargeting tools with impressive outreach capabilities. With Goggle remarketing, you are able to reach out to the customers who are literally interested in your brand.

•    Increased conversion rates: Google remarketing campaigns makes it easy to reach out the customers right when they will show interest in your brand. By intricately choosing the locations where ads are to be displayed, it can help increase the conversion rates effortlessly.

According to a Digital marketing company, Google remarketing can be the best way to convert the website visitors into potential customers and attract them to your website as well. As compared to traditional marketing methods like PPC, remarketing your existing product portfolio also helps in increasing conversion rates and generate more revenue in less time.