“Facebook or Twitter” – Which platform can serve the best to market products or services?

As depicted by the digital marketers of a Social media marketing company in Kolkata, social media platforms are the best place for marketing your products across the globe. Social media platforms do provide the opportunity to connect the brand and its consumers effortlessly in the virtual space. Social media platforms can be the best place for your business to effortlessly showcase the offerings and connect with potential customers 24/7.

What differentiates Facebook & Twitter in marketing terms?

Taking the help of a Digital marketing service can certainly help achieve success by running social media marketing campaigns and growing your brand or business. However, before going for the right one it is best to compare them as per your requirement, and both Facebook and Twitter are best compared according to –

·         Facebook marketing vs. Twitter marketing; Numbers or users

Both the platforms are favorite in their realm and score almost equally in terms of having maximum users, this can make it tough to point the odd one out. However, measuring the user number scale Twitter is in the lead with 83% of the active users globally and Facebook has only 22% of active users. Considering the user numbers, it can be said that Twitter can be a good option for you to market your products or services.

·         Facebook marketing vs. Twitter marketing; Target audience

By only reaching out to the right target audiences can make or break your social media marketing efforts. Facebook is the most used and active social media platform and this social media channel appeals to a range of generations and is the fastest growing platform for most of the senior users. On the other hand, 23% of Twitter users are under the age group of 30-49 years old and 36% of the users are between the age group of 18-29.

·         Facebook marketing vs. Twitter marketing; Generating leads and revenues

Both social media platforms are best used for marketing purposes and help generate sales and revenue. Facebook marketing - it offers a marketing platform to showcase your product and promote online sales. When talking about Twitter marketing, a direct call to action in terms of marketing might not work, but the platforms can be used to encourage the audience’s interest level which will increase the number of valid leads converting into sales.

·         Facebook marketing vs. Twitter marketing; Marketing possibilities

Starting with Facebook, this platform offers targeted reach for customers and uses several targeting features like app analytics, Facebook Messenger for business, and detailed analytics. With Twitter marketing, this platform is highly focussed on marketing campaigns helping businesses generate leads easily.

As stated by a Digital marketing service provider, there are certain differences that set both the platforms apart, and the differences can be stated as –

·         Twitter is best known to network topics and ideas, whereas Facebook is best known to create and connect networks of people.

·         Facebook allows you to write an entire book and describe the purpose, whereas on Twitter every Tweet posted will only allow 140 characters.

·         Both Facebook and Twitter allow using hashtags for ideas and topics as both are partnered social media platforms.

·         Twitter is easy to understand, whereas Facebook can be confusing for some users.

·         Both the platforms help in spreading brand awareness by broadcasting customizable advertisements.

According to a Top digital marketing company, it is up to the business requirements which will help determine whether Facebook or Twitter is a better choice. Both the platforms are best in the segment, delivering information and spreading brand awareness using unique marketing techniques and methods and serving differently for businesses of all sizes as well.