Facebook rebrands and changes company name to META – Here is what you need to know!

It can be quite an exciting thing to realize that our most loved social media platform “Facebook” which is used by millions across the planet is rebranding its tag name. But according to its founder Mark Zuckerberg, the new company name will be Meta. Rebranding of this social media platform is entirely focussed towards launching the metaverse of the platform, but there are certain other things that might reflect its namesake.

What is the motive behind rebranding Facebook?

Regarding Rebranding of this popular platform, Meta might not be solely known as a social media platform, but there can be a whole new operating system that will change Facebook’s overall experience. The concept of Meta came in to avoid a single company restricting what you can do; however, the critics say; Meta itself might exercise control over the meta version.

The main motive behind rebranding of an already popular platform suggests that the company’s interest in a metaverse virtual reality or 3D world is a part of a broader move to reinstate the social media platform’s reputation with policymakers. It can further help with repositioning Facebook to take shape according to the regulation of next-gen internet and future technologies. Virtual reality is an interesting and vast space to explore, which is why Zuckerberg have decided to ahead with the move.

Metaverse – What is so fascinating about it?

Metaverse is a simple concept; Facebook describes Metaverse as a virtual reality space which will allow the platform users to connect with friends, work, play, learn, shop, create, and many other activities. Metaverse is an innovative idea which was earlier fabricated by author Neal Stephenson in “Snow Crash” science-fiction novel which was published in 1992. The concept envisions a virtual reality-based successor to the internet, and it will allow people to explore the digital avatars of themselves in the online world.

As per the companies offering Social media marketing services, earlier Google has also rebranded itself as Alphabet in a corporate configuration in the year 2015, but the online search engine and ad powerhouse still remains as a defining unit despite other operations.

As stated by Reuters, Facebook is also planning to hire more and more employees in the European Union to facilitate the construction of the Metaverse and the company will invest $50 million for this initiative as well. The rebranding initiative can also help in repositioning the tech company in metaverse form, which can also attract more young users.

Can Metaverse be the next evolution?

Facebook is already a popular social media platform, and the all-new Meta version of it can be the next evolution of establishing social connections on the internet. This new form of social media platform will give you the feeling of being in 3D spaces and will even let you socialize, learn, collaborate and play in many different ways that can go beyond our imagination. Virtual reality is the next technology that we will witness in the coming decades, and Facebook has started preparing for it.

This new concept of Metaverse will allow people to interact more with each other online by accessing websites like the social media platforms or use related applications. Apps including Instagram, Messenger and WhatsApp will keep their names and will instead keep operating under the “Meta” tag name or brand and the tech giant sees it as the next step into the future.

This Social networking website has decided to proceed with the rebranding only to create a meta version or 3D version. However, according to CEO Mark Zuckerberg, the motive behind the rebranding effort is only to bring in a transition from a social media platform to being a "metaverse platform”.