Google Ads – Added features that you should use to make the most of digital marketing!

The concept of Google Ads is pretty simple, and can help you make the most of digital marketing by running ads to generate more leads and revenue. It allows you to sell more products and services online, and you can bring even more traffic to your website. According to a Digital marketing company in India, Google Ads is highly scalable, and this is the reason why people are spending millions of dollars every year on Google Ads to advertise on a global scale.

In today’s competitive marketplace, Google Ad is the best and popular PPC advertising model available. By using this platform, you are able to start your own PPC campaigns, sponsored Ads which will be displayed on Google search engines and other Google tools as well.

Here are some interesting features of Google Ads –

1.    Responsive search Ads
Google Ads services are dedicated to increase organic search traffic and is totally free from Google, but the real fact cannot be denied that people are more likely to be interested to make a purchase or buy items through responsive search ads making use of a number of headlines and descriptions.

2.    In-feed video ads on YouTube
In-feed video adds are quite popular on the video sharing channel “YouTube”. Using this feature, product ads can be posted on YouTube video discovery ads. This feature offered by Google Ads can place your brand, products or services alongside YouTube video content most likely to be viewed by your target audience. These Ads generally appear in the YouTube Home feeds, Watch feeds, and Search feeds.

3.    Display Ads - viewed by maximum internet users
As depicted by digital marketing experts of a Digital marketing company in Kolkata, for being consistently effective over many years after its launch, Google display Ads has been the outlook of different businesses to create more ads. Display ads can be shown on videos and websites browsed by the consumers (90% of internet users across the globe).

4.    Use of Google Ad scripts
Ads scripts are generally used within the Google Ads and is a perfect way to automate different functions within the Google Ads account as well. The Ad script is highly customizable and can be tailored for meeting every requirement within the Google Ads. Being an automated type of Ad, also saves a lot of time and money.

5.    Mobile Ads
It is yet another interesting fact that most of the customers end up calling businesses directly through mobile Ads. It is also a convenient for customers, and profitable for business processes, to integrate the ability to make direct phone calls from Google searches.

6.    Smart bidding
Smart bidding is that feature of Google Ads that can give better results by investing less time in building Ad strategies. The bidding process makes use of machine learning to optimize different factors, helping deliver the exact outcome of the Ads. Apart from saving time from adjusting different factors in the campaign, this feature is of great use when managing multiple campaigns and accounts.

Investing in Google Ads services can be a great way to reach the target audiences and get more traffic almost instantly for your brand. But, apart from using Google Ads, it is also suggested to follow the latest practices to optimize them for higher conversions, as the results are worth the effort.