Out-of-the-box tips to consider before choosing a domain name!

Selecting a domain name for a business website can be quite similar to a choosing a name for the brand. As depicted by a Web service provider in India, domain selection calls for a lot of thought and consideration because your domain will be your identity on the web. If the domain name does not go well with the brand, then it can be a hassle to change it later. This is the reason why you need to make sure that you choose an appropriate name that not only fits your business, but also helps the internet users to easily differentiate your brand in this competitive marketplace.

A domain name for your website will act as your digital street address and will open the door to the visitors to come in and stay on the site. However, there are certain reliable ways that can be implemented to make the domain name the most effective.

1.    Go with one or more keywords

Many ideas will juggle in your mind while you choose a domain name, and it is quite common to use your name or your existing business name for your site’s domain. However, an interesting and attractive domain name can only be made using a strong keyword. Apart from all, going with a strong keyword comes with SEO benefit, bringing in more organic traffic and helping your site rank high in the SERPs or search engine results.

2.    Use a right domain name extension

The web developers of a Website designing company in Kolkata, suggest that while choosing a domain name make sure your domain name extension contains any of the three extensions (.com, .org, .net). It would be a good idea to stick with the “.com” extension. The extension “.com” is preferred the most because it is easy for the users to remember, especially the ones who aren’t as tech-savvy and always types “.com” at the end of every domain. It is suggested to avoid some weird extension names like “. club”, “. space”, and many others.

3.    Create a short domain name

Putting a strong keyword can help your domain rank high, but you should not cross a certain word limit. The chosen domain name has to be short and memorable for the site visitors, helping them remember your brand effortlessly. Keep your domain name under 15 characters, as longer domain names can be difficult for the users to remember.

4.    Avoid hyphens in domain name

A domain name that has hyphens can be considered spammy domains, which you would not want your business to be associated with. Hyphenated domains are very prone to mistakes, this is very true as it sounds. If the selected domain name matches the name already used by someone else, then your consumers might end up at your competitor’s website if they don’t remember to type the hyphen.

5.    Make it unique

Domain in website is the very first thing that distinguishes the site from other sites. So, before registering for a domain, it is best to do proper research work to find out how to create a unique domain name. Going with a unique and marked-out domain name makes the site attractive and memorable. But, one thing to remember here, is that the name you choose have to be one of its kind and should not be copied from other brands.

A lot of thinking goes into the process while choosing an appropriate domain name, and this should be one of the first major decisions made before you establish your online presence.  A top Website designing company in Kolkata say; it is important to remember that a unique domain name is a real asset for you and your business. So, act fast and choose a unique domain name that is not used by others, go ahead and register a domain name for future success.