Top SEO myths and truths to follow and to instantly improve SEO rankings – Facts uncovered!

When it comes to using SEO services, there are many myths and truths associated with rankings achieved on the search engines. Consistent ranking in Google’s top search pages has become more important for every business process belonging to different industries. Some of the myths are harmless but can be misleading, which is why it is indispensable to keep track of the myths and the truths denying the myths.

1.    SEO is ranking-based

Myth –
According to a Digital marketing company, top ranking on search engines always assures more success and helps you stay ahead of the competition. Getting loads of organic traffic to your website is worth every single penny at the end of the day.

The Truth –
However, it is totally the opposite and people are more interested in your listing only, but it doesn’t necessarily guarantee that you will get higher click-through rates due to; unattractive meta descriptions and titles, selection of wrong keywords for your business process, impertinent website content rendering useless to the visitor.


2.    SEO is low-cost

Myth –
SEO is a very cheap and simple process that takes very little time and money to position the website pages on the SERPs.

Truth –
SEO is neither cheap nor it is an easy process. Rather, it is a complicated ongoing process requiring a lot of time and money. The SEO services come inclusive of different SEO packages for every small & medium-sized organization.


3.    Keyword research doesn’t matter

Myth –
A high-quality keyword is not necessary when you are planning for blogging and to apply for content marketing strategies.

The Truth –
High-quality keyword research highly matters, and to be successful at blogging, it is absolutely necessary to do proper keyword research before you start. When dealing with SEO, keyword research plays an important role, which in the long run will help the SEO strategy fructify. Here, the only thing to note is that you don’t rewrite the keywords in your content.

4.    Good content ranks automatically

Myth –
Content is everything and by rotating the same content repeatedly will help in achieving top rank in search engines.

The Truth –
As depicted by the experts of an SEO company in Kolkata, the SERPs or search engines do give importance to fresh contents, but this doesn’t mean that the content will index and crawl by itself without putting in extra effort. To get your content attracted by search engine bots you need to keep adding fresh content on a regular basis.

5.    Homepage requires a lot of content

Myth –
The homepage of a website should be stuffed with a lot of content to be effective for your website SEO.

The Truth –
The homepage of your website should contain a crisp and informative content which only reflect your products or services to the website visitors. The content should cover all the relevant information related to the business process.

6.    XML sitemap can boost rankings

Myth –
Having an XML sitemap is highly necessary, and it will help in boosting ranks on the search engines.

Truth –
If the website is not using Google XML sitemaps generator on a WordPress site, then it is highly necessary to install it in the site immediately. However, with XML sitemaps there may not be too much increase in rankings, but it will help the SERPs to pinpoint your fresh content faster.

According to a SEO company in Kolkata, it’s a matter of the fact that along with increasing popularity and demand of SEO, a lot of myths and misconceptions have also cropped up. So, understanding the SEO myths can help you accurately improve SEO performance and increase your organic traffic.