Can Shopify increase sales in Christmas compared to traditional retail?

After Black Friday, Christmas is the big day of the year for the eCommerce retailers, as people shop many products during this time period. This increases the chances of your sales scale up by up to 40% of the overall sales for the fiscal year. According to an eCommerce platform development company, it can be a stressful time for the store owners, but is rewarding in the end as well. Compared to traditional retail, Shopify users have more options available in terms of apps and add-ons which can certainly help in increasing sales at this time of the year.

Does Shopify help increase sales?

Yes, with eCommerce development in Kolkata, online retailing has successfully reached new heights. Christmas is the best time of the year when the eCommerce stores do witness increased sales and brands are able to earn more and generate revenue as well. However, during these days, online retailers take advantage of the peak sales period. Shopify is an online retail platform that can help increase sales by –

·         Building a suspense strategy: Customers are always interested in suspense, building  suspense can be the best way to increase your Shopify store sales on a particular day of the year like the Christmas celebrations. One suspense building strategy can be - offering a 50% discount offer, which could further lead to some publicity for your store as well.  Early access to a discount deal can be granted, making it easier to market your existing customer base. Furthermore, on a holiday season like Christmas, it is important to keep a check on your competitors who even offer likely deals as well.

·         Queuing up the slow-moving products: When it comes to the sale of slow-moving products in the store, keep more information about your stock before offering any discounts on that particular day. It would be best to bundle up a few slow-moving products compared to those bestsellers, and you can use Shopify add-on product Upsell for this purpose. With Online shopping in India setting a new benchmark, it is significant to implement such ideas during this time of the year.

·         Proposing urgent selling schemes: This can immensely drive your sales and is quite effective when it comes to stocking out the slow-moving stocks that were not sold in your store. It is found that online shoppers like it very much to view and retrieve the in-store inventory information. This is the best strategy to be utilized by the eCommerce retailers and offer urgent selling schemes regarding any of the products showcased in the store. It is best to use time-specific words like only some items left and will sell out soon this week or month

·         Keeping track of returned products: Inventories can be handled in various ways, and while doing so dealing with the returns sometimes can be unavoidable. As per the market research, it was found that 82% of the customers would like to complete the purchase process if there is a valid return policy. However, live chat option can also be incorporated in the online store, which could even help manage all the returned products efficiently.

Wrapping up, the above-mentioned tips could help you sell more products on the online store over the Christmas period. However, eCommerce platform development is an online ecosystem where it is important to ensure that your company is capable enough at handling the increase in sales and order volumes over the peak selling season like Christmas.