How is Instagram helping generate eCommerce sales?

Instagram is a popular social media platform that is used by the masses for sharing all their personal photos and videos and can also be used for business purposes as well. Instagram comes with a lot of potential, and you can even use its potentials to increase your eCommerce sales by putting less effort. The good news is that the social media giant has recently announced that it has grown over 500 million active users on a monthly basis. Out of these active users, there are more than 300 million users who usually log onto the social media platform every day, and are even active Instagram followers as well.

Can Instagram influence eCommerce sales?

Market stats say; that over 68% of the Instagram followers do engage regularly on the platform with some of the top and leading brands. According to a company specializing in Digital marketing service in Kolkata, this mega usage puts the social media networking platform at the forefront of social media marketing. If done the right way, eCommerce sales marketing on Instagram can generate instant ROI which will end up making more revenues as compared to what spent on other advertising modes.

Here are some handy tips to help you increase your eCommerce sales through Instagram –

·         Authentic profile – to get started

Social media network users do like authentic things and like to be part of the conversation as well. So, to market your brand on Instagram create every content from scratch so that it can be shared on your Instagram account and keep responding to the comments you receive on the photos posted in order to build a strong relationship with your target audiences.

·         Instagram business profile - enhancement of the profile

To market your brand on Instagram, the best thing to do is to completely switch your personal Instagram account or profile directly to a business one. Business accounts on social media platforms are known to have way more credibility as compared to personal accounts. But there is a catch; sticking with your brand name will not be enough, and you have to make sure how people are going to find you and recognize your eCommerce business profile. Mentioning the actual brand name and putting a direct link to your eCommerce website will do the job.

·         Time allocation – audience encouragement

Once your eCommerce process receives a huge volume of sales, then you may consider integrating social media marketing to please all your target audiences. Social media marketing is a boon, so, on posting new content on your business profile you can’t sit still and expect the follower figures to rise automatically. Here, user-generated content should also be considered when marketing on a social media platform, and you need to respond to the comments generated by your Instagram followers in terms of your social feeds.

·         Buying process enhancement – increase in channel followers

Once you have started sharing good content and have started receiving engagement from user-generated content on your Instagram account you will start getting the attention of your target audiences by filling their feeds with value-added posts. The higher the engagements on the platform, the higher are the chances of better brand visibility on the social media platform which will generate more sales ultimately.

Wrapping up, it is important to remember that generating more eCommerce sales from your Instagram account, does not require a big budget but will need to invest more time by chalking out the best strategy that works out for the eCommerce store. Digital marketing on social media channels like Instagram is on the rise, so choosing the best strategy will not only ensure to increase eCommerce sales, but can also engage your brand with customers and help build a strong follower base.