Popular email marketing trends 2021 that can help you reach out with less effort!

Email marketing is a simple form of marketing process to be followed by a marketer or business in order to achieve a marketing goal and reach out to your target audiences. A Digital marketing company in Kolkata specializing in email marketing services says – by making use of this type of advertising campaign, you can leverage your business by creating a direct channel of communication by considering customer interests and brand promotion.

Why email marketing and what is its significance?

Email marketing services hold the potential to reach out to your target audiences effectively and can generate more leads for your business process. With the incorporation of email marketing strategies, you are able to build better customer relationships with a prospect to current customers and past customers, as it gives you an opportunity to speak with them directly by emailing them personally.

Significance of an email marketing strategy

After knowing what email marketing is, let’s check what makes it unique and separates it out apart from other marketing strategies. Here are some of the reasons why you should consider and make email marketing one of your top priorities-

·         Email marketing can open up communication channels as almost 99% of consumers check their emails on a daily basis, thus more consumers can be informed with less effort.

·         You are the only owner of your email lists, be it a social media account or your personal account. Being the sole owner of your email list, no one can take your leads away from you.

·         Emails convert better, and people tend to buy products that are marketed through emails and are convinced to spend more than those who do not receive an email at all.

This digital marketing technique gives you an opportunity to interact with your customers directly by emailing them personally. As per a market study, it is found that over 92% of customers have active email accounts which makes it even easier for you to opt for this marketing strategy.

What are the popular email marketing trends of 2021?

Creating more reach, Email marketing services have proven effective as more and more consumers now prefer to shop online, rather than offline. Since its inception, email marketing has been a great way for engaging and connecting digitally with customers, but the trends keep on changing every year-round with new developments.

·         AI (artificial intelligence) implementation in email marketing

With the implementation of AI in email marketing campaigns the marketing strategies can certainly help in streamlining all your marketing efforts. Artificial intelligence can help in streamlining the marketing campaigns and running them smoothly. It also increases the speed of the campaigns and helps continue with the tasks like writing subject lines for emails, cleaning email lists, and many more.

·         Inclusion of user-generated content

It is yet another simplest method that can help in increasing organic traffic and converting clients into leads. User-generated content comes for free and can be presented or used in emails. Call to action methods can be implemented to produce more user-generated content that can help in enhancing trust, the inclusion of customer reviews, poll results, etc.

·         Interactive marketing strategies

Being more interactive, the marketing campaigns can increase engagement and are becoming more and more popular with the progression of technology. Interactive marketing strategies can be incorporated into email campaigns through Gifs, CTAs, interactive carousels, and gamification elements. With huge potential, interactive marketing campaigns have a long way to go and can effortlessly engage your target audience.

·         Use of Newsletters

Accelerating the marketing campaigns, newsletters have proven successful and are considered the foundation of every email marketing strategy. The newsletters can help in delivering brand stories, offer business insights, and gap the communication bridge between a brand and the consumers. Eye-catchy newsletters are best known to grab attention and deliver your message to the recipients and encourage them to make the decision.

Digital marketing services are best used to engage more customers. Be whatever your business types, choosing the best email marketing strategy for driving your marketing campaigns can be quite fruitful.