Instagram Hashtag; What is so happening about it? How can it help a brand?

Searching different ways to promote your brand and products on one of the popular social media networks “Instagram”? The platform can be the right place to do so, and Instagram hashtags do have the capability to make the most of all your marketing strategies without a hassle. As suggested by a Social media marketing company, to make the most of the hashtags it is important to go the right way, as your posts will be viewed by many platform users or customers across the globe who might be interested in your brand or products.

Key takeaways on Instagram hashtags –

·         You can only use 30 hashtags in the caption or comment on your Instagram feed post in order to help in ranking and search.

·         When it comes to Instagram stories you can only use three hashtags only and one hashtag sticker in the text box as well.

·         In the case of IGTV, only 30 hashtags can be used in the description of the videos you post on the platform.

What is an Instagram hashtag and why use them for a business process?

As described by a company providing Marketing services in Kolkata, the hashtags used on Instagram is simply a combination of letters, numbers, and emojis as well. These types of hashtags are simply used to categorize your content and make it more searchable for the end-users. The best thing is that these hashtags are clickable and anyone clicking on the hashtag search will be directed to a page that shows all the posts tagged with that particular hashtag.

The hashtags can be quite important when it comes to promoting your brand and the hash-tagged posts appear on that page where the hashtag is located.

However, when hashtags are used for representing stories then it could be concluded in the relevant hashtag stories that will even appear on the same page. By using Instagram hashtags brands can choose to follow them, meaning they could be able to view all your hash-tagged posts any time of the day.

Using Instagram hashtags do make sense for any business process of any size and there are many practical ideas that can help promote brands through Instagram hashtag –

·    Hashtags on Instagram feed post: The feed posts on Instagram can provide the right opportunity to appear in the search results when it comes to using various types of hashtags. However, not all of them work the same way and you need to be strategic about applying which ones you like to use and combine. At a time, you can only use 30 hashtags because beyond this limit nothing will be shown on the search results.

·    Hashtags on Instagram stories: If the posts serve the requirement of fulfilling and engaging customers, then Instagram stories can be the right choice. Using the stories more people can be attracted and the content will be visible to more people as well. This is the reason why Instagram hashtags are so popular when it comes to brand promotion.

·         Hashtags on IGTV: When it comes to the creation of appealing content for your audiences’ using hashtags on IGTV can be the best option as provided by the social media platform. Using the hashtags on your IGTV video descriptions can be the right way to attract more people and find you and your content at the same time.

Wrapping up, it can be literally said that Instagram hashtags and a practical digital marketing strategy are the key to success for your business. To reach more people, grow your brand followers, and get more engagement using hashtags is a viable option. However, the only thing you have to remember is that you have to be strategic with them, and then only it will allow you to be found by your target audience right away.