Distinctive social media strategies driving eCommerce sales!

Want to drive your brand on social media? Distinctive social media strategies can be the formula applicable for any type of business process. Social media marketing in Kolkata and across the country is making its mark and making social media platforms the perfect place to advertise a brand and generate sales by driving more traffic to the eCommerce platforms.

Why plan a social media strategy for brand promotion?

Strategizing or devising a social media strategy for running an eCommerce business can work wonders in terms of driving more traffic and boosting sales for a brand. In the past few years, the internet has metamorphosed and has brought in a huge change in the eCommerce domain by helping online stores sell a wide range of products or services. This is the reason why eCommerce businesses need to device new changes to their strategies giving them a competitive edge. Services related to eCommerce platform development can help boost sales.

As per a market study, it has also been found that over 93% of online shoppers turn to social media platforms helping them decide either to buy the product or not. In terms of the growth of online stores, social media platforms play a huge role in helping the eCommerce platform evolve and offer better to the customers. The platforms are the right place for conversing with the customers, getting their reviews, and getting more information helping develop the online platforms. The social media platforms can even help in driving more traffic to the online stores in an effortless manner.

What is the right way to utilize social media platforms?

Taking the guidance of any form of Marketing business strategy you can boost your eCommerce business with dedicated strategies specifically made for online stores –

·   Know your audience: Before utilizing the advertising strategies for the online store, it is important to study more about the interests of your targeted audiences to get a clear idea about customers being catered. Knowing your audience is not that tough; all you need to do is create a customer profile helping define the demographics of the customers that you have targeted.

·  Intensified social media posts: To increase brand visibility on the social media platforms it is best to use high-converting keywords to enhance or optimize the social media posts. Once the posts are optimized the next thing to do is then strategically incorporate them into the posts by adding visual elements. It can be done with the implementation of keyword research helping discover the terms consumers are searching to find their choice of product relevant to your industry, business, and services offered.

· Dynamic product Ads: The digital marketing experts suggest that after studying the prospective customer base start targeting more options as provided by the social media platforms to target the Ads that are relevant to the customer base. Social media platform like Facebook offers numerous targeting options based on location, demographics, Interests, etc. Using dynamic product Ads, it is a lot easier to reach your potential customers and engage them as per business strategy.

·   Implementation of organic and paid strategies: Market statistics say that customers come to know about the brands in various other ways through social media platforms. Over 40% of the customers discover new brands through their personal profiles and from the platform influencers they follow. It has been proven that this method of brand discovery comes from the application of organic strategies, but all have the potential to be imparted through paid social media strategies.

Properly planned social media marketing strategies can bring a huge difference in keeping brand actions more focused without seeking much attention away from running an eCommerce business. The good thing is that digital marketing companies in India have taken the initiative to offer the best of the platforms engaging more and more customers through eCommerce platform development.