Everything about Google penalties for publication of duplicate content!

Being penalized by Google can be quite annoying for anyone running a business website. According to the digital marketers of a Digital marketing company, you can easily recover from Google penalties getting rid of your bad backlinks and removing duplicate content if any. To avoid penalties, it is important to make sure that low-quality content is never uploaded.

What is a Google penalty?

Google penalty comes to the fore when your business website gets flagged by a manually working review team or even can get negatively impacted by an algorithm update as well. Being penalized might lead the website to drop drastically in the SERPs and draw less traffic. However, there is nothing too serious about Duplicate content publication and getting penalized by Google for business and also for those companies depending highly on the revenue generation channels, but staying on the safer side makes sense.

Examples of duplicate content: -

·  Discussion forums generating regular and stripped-out pages targeting mobile devices.

·  Products listed on online stores or are linked by multiple and direct URLs.

·  Web pages that are printer-only versions and accessible through such devices only.

As observed with most of the online business processes Google search engine traffic holds a significant value to help in achieving higher ranks in the search engines. This can be the reason why you get penalized almost immediately as your website is violating the guidelines set by Google. There are many SEO service providers and marketers who push the link-building process to its extent.

In case of being penalized for duplicate content, it is necessary to take care of it by finding out the following reasons for a penalty –

·   Checking for any abnormal links to your website

If your website holds any abnormal links then Google will penalize for that as well. Having abnormal links on your business website could literally affect the entire website or just a few pages of it. You may get penalized by Google for abnormal links as a result of buying backlinks, reciprocal links, and even for practicing any type of discouraging link-building practices.

·   Identifying algorithmic penalties: As suggested by the digital marketers of the Best digital marketing company in Kolkata, it is important to identify the algorithmic penalties that the website is associated with and is losing traffic for it. To avoid web traffic loss and algorithmic penalties, it is important to stay updated with the latest changes done to Google’s search algorithm which can be done by following Google Webmaster for the latest updates.

·   Checking for penalties manually

As suggested by the best digital marketing company in Kolkata, taking action manually can help in finding out how your website is penalized. You can do this by using Google Webmaster Tool for checking for any new notifications received which is only related to the reason for being penalized by Google. If you receive any notification with no warning message, you still need to find more about the cause of the drop in traffic.

·   Identifying the cause of the penalties

This is the only space where the majority of the website owners do go wrong for not finding the exact cause of the penalty. If there is a drop in traffic you can check for SEO updates which makes it quite easy to identify which day it happened, and also the SEO forums can be checked to see if your competitors are being affected by the same thing or not.

To avoid penalties, you need to check the exact reason behind being penalized by Google and go with the required solution for the website so that you never get penalized again, and this way websites can be recovered from all types of penalties imposed by Google.