Mobile App Vs. Responsive Website - Which one can be the right choice for any business?

While establishing a business one of the first options that will strike is a responsive website but, on the other hand, or a mobile app that can also serve the same purpose if utilized the best way possible. As suggested by the Top software developers in Kolkata, whether you want to create a mobile application or a responsive website, both need to consider some factors like - target audiences, estimated budget, intended purpose, and different features.

Mobile App and Responsive Website – What makes the one different from the other?

It is important to understand the key differences between both Mobile App and a Responsive Website for a business and opt for it. Developed by a Mobile app development company, a mobile app can be the actual application that can be downloaded and installed by customers on their mobile devices. A responsive website can be quite similar to the normal browser-based HTML pages that are linked together to be accessed smoothly over the net and set a new standard for different websites be it mobile-friendly or desktop-friendly. Same as traditional websites, responsive websites are capable of displaying text content, data, images, and videos, but with a high response rate.

Mobile App Vs. Responsive website – Here is what makes them different!

·    Mobile App - Providing interactive ways to increase user engagement: The interesting fact about mobile applications is that it offers your current customer/users base value through a new channel for engagement with the integration of exciting features allowing users to interact with the app’s specific components.

·   Responsive Website – Easy accessibility: In comparison to a mobile app based on specific platforms like (iOS or Android), a responsive website can be easily accessed from any device having strong internet connectivity and a specific operating system.

·    Mobile App – Scope of customization: The mobile apps allow users to set up their own preferences accordingly soon after downloading and installing them on the devices, thus suiting their needs. The apps can successfully track every user engagement, and use it for custom recommendations and updates which make the app more beneficial for the user.

·   Responsive Website – No updates required: As required for mobile apps, regular updates are mandatory for accessing the latest features. A responsive website does not require frequent updates on business requirements to improve user experience, and the websites are also easy to update and fix bugs to provide an enhanced user experience.

·   Mobile App – Offline working capability: There are certain mobile apps that can run without an internet connection, but many of them do require internet connectivity for performing all the tasks. However, mobile apps used on offline mode can still offer content and all the functionalities made for the users anytime and anywhere.

·   Responsive Website - Highly cost-effective: It is true to the fact that mobile apps are quite costly to build and design from scratch. On the other hand, a Website development company can help in building a responsive website that can be cost-effective with fewer complexities associated with business needs and requirements.

Concluding up, when it comes to deciding whether to design a mobile app or a responsive website, the decision can be quite tough and the right one should be opted as per business objectives. If there is a working business objective to offer mobile-friendly content to the target audiences, then a responsive website can be best, or else you can go for the mobile app.