Social media stories - Find more about lead generation from every campaign!

The short and inspiring social media stories shared on some of the popular social media platforms like Instagram, Facebook, and Twitter can help your business grow and generate instant revenue. As stated by the digital marketers of a Top digital marketing company in India, these short stories are fun to watch and can keep your target audiences engaged. The stories offer a glance into your business process and spread brand awareness.

Where are the short stories best used?

The marketing short stories are being made with only one motive which is to only focus more on the storytelling aspect of the media channels. According to a Social media marketing service provider, the stories that are made will let the use of photos, video, emoticons, and tags of your brand in order to create both long-form and short-form content on the social media channels. These short stories –

·   Make it easier for brands to connect with users and humanize their products.

· Are perfect tool for brands to show their customers how their brand is authentic.

·   Can be at the core of an effective content strategy enabling marketers to build a narrative.

·   Generate ROI which makes it immensely popular with users and consumers both.

Your brand story can be posted on the story section of any social media channel which is usually displayed on the top part of the screen having circular images in a line with a colored circle surrounding all the stories posted. Some of the popular apps that can be used for posting your brand stories are Instagram, Snapchat, Whatsapp, Facebook, and YouTube, but these short stories can vary from one platform to another as well.

How you can use the short stories for the promotion of your brand?

You can integrate these short stories into your marketing strategies and create a lot more meaningful content in terms of the promotion of your brand. You have to create relevant stories that can adapt to the marketing strategy you have incorporated and should be engaging at the same time. If your stories are scalable then you can easily apply them to the regular marketing posts on popular social media platforms. The important thing to remember is that Social media stories are transitory and will only be available for a short period of time.

When talking in terms of the metrics, the short stories made for your brand perform the best when you are uploading some of them at once. However, you have to create a mass amount of the stories in form of photo or video content in advance and post them strategically over a span of time and create an e entire weeks’ worth of content. A high number of stories can be easily created at a low cost, but you have to pay heed to attention to detail at all times. These stories are viewed with the sound on, so if you have no audio in the content then you should consider adding audio using the robust stories tool as provided by the social media platforms.

Concluding up, the social media channels continue to grow in popularity among the consumers and Social media marketing service is also increasingly becoming more and more important in terms of usage for brands and individual users, so it is better you adapt now and start incorporating relevant and scalable short social media stories into your marketing strategy.