Can short stories make or break a brand? Find out with social media stories!

Short stories shared on some of the popular social media platforms like Instagram, Facebook, and Twitter hold the potential to help your business grow. As stated by the Best digital marketers in Kolkata, these short stories are fun to watch and keep your target audiences engaged. Some of the stories have sound while others don’t and do have simple graphics as well. The stories offer a glance into your business process and spread brand awareness.

Where are the short stories best used?

The marketing short stories are being made with only one motive which is to only focus more on the storytelling aspect of the media channels. As depicted by Digital marketing service providers, the stories that are made will let the use of photos, video, text, emoticons, and tags of your brand in order to create both long-form and short-form content on social media channels.

These stories can be –

·  Uploaded using a mobile device

·   Recorded in vertical formats

·   Viewed on mobile devices

·   Made to expire after 24 hours

Your brand story can be posted on the story section of any social media channel which is usually displayed on the top part of the screen having circular images in a line with a colored circle surrounding all the stories posted. Some of the popular apps that can be used for posting your brand stories are Instagram, Snapchat, Whatsapp, Facebook, and YouTube. The short social media marketing stories are best known to create a lot of engagement and feedback from a unique perspective and the companies can use them to refine all the marketing efforts being put in.

Can short stories promote a brand?

You can integrate these short stories into your marketing strategies and create a lot more meaningful content in terms of the promotion of your brand. You have to create relevant stories that can adapt to the marketing strategy you have incorporated and should be engaging at the same time. If your Social media short stories are scalable then you can easily apply them to the regular marketing posts on the popular social media platforms. The important thing to remember is that these short stories are transitory and will only be available for a short period of time.

Brands can use short stories too –

· To explain your business perspective through a narrative that needs to be conveyed professionally. This can help a brand establish a strong cause-and-effect relationship with its target audiences.

· To make customers feel the stories and replete with characters that are authentic and excite the mind. The combination of a powerful idea and emotion will drive audiences to listen and understand your business objectives.

·  To make people spend money on products that you offer because a short story will always generate more interest compared to graphs and promotional emails. Storytelling will always excite customers and create a strong impact.

As per the market report, more than 60% of the short brand stories are viewed with the sound on, so if you have no audio in the content then you should consider adding audio using the robust stories tool as provided by the social media platforms. Digital marketing service providers have been making many short promotional brand stories to be posted on social media platforms and there is no doubt about the fact that they are here to stay for a long time.