Useful tips & tricks help increase a website’s usability and improve user experience!

Your business website is the only point of contact bridging the gap between you and the website visitors, so it is very important to design the perfect one. As depicted by the best website developers, designing a user-friendly website for your target audiences does require a proper understanding of the issues the visitors might face while they open your website.

What is the user experience of a website?

According to the web developers of the best website design company in India, you can check your website’s usability you use Google Analytics, and checking what people are facing while visiting the site. User experience or usability of your website should be only focused on how the users experience when they visit the site. You have to consider the need of the users, value their needs, and know more in terms of limitations as well. However, determining your website’s usability is not that complicated and for that, you have to take into account your business objectives and goals as well.

The user experience of your website should hold its own meaning and should equally possess the values as well. In terms of user experience, you have to take into account the total number of visitors, how many people scrolled through your site, and understand the exact needs of the visitors. Apart from resolving any issues faced by the visitors you have to put consistent effort into improving the user experience of the website.

As suggested by website maintenance service providers in the industry, there are several tips and tricks that could easily help improve the user experience and usability of a business website as –

·    Use of conventions: When it comes to improving the user experience of any type of website there is nothing better than conventions because most of the visitors are more used to the conventions so you can use them on your website. Some of the most popular conventions used on the website include placing logos on any corner of the site, merging the contact and navigation option, placing the main navigation option on top, adding social media links, etc. 

·   Use of white spaces: Many times, it was found that there are too many white spaces left unattended or used in the proper manner. These white spaces on the website are best for advertising purposes or any other supplementary services. However, never forget to include white spaces in your website layout as it is a good practice and the best thing about these spaces is that it makes the website content highly legitimate.

·  Never crave visitor attention: It is one of the common mistakes made by several enterprises while designing a website. Many developers use animations, and colors, or even use never-ending popups which might irritate or annoy visitors. However, a website that is designed like an average one is not liked by many and this is one of the reasons why certain websites fail.

·    Optimization of page speed: It can be quite annoying for the visitors to your website if they have to wait too long for the website to load completely. These days, with the rising use of handheld devices like smartphones or tablets people are able to access any website regardless of the location. While surfing your website people do expect to load the content faster and save their precious time. A slow-loading website might even interrupt the user experience and might only frustrate the visitors for no cause. So, it would be best to optimize page speed by compressing all the contents like images before loading them on the website.

Summing up, website maintenance services are best utilized and followed in order to improve the usability and user experience of your business website. Overhaul your website now and make it more user-friendly without spending an extra penny on redesigning the entire website.