How to opt for the exact Google Ad campaign - A rule book!

Selecting the right Google Ads Campaign for your business can make or break the results of the campaigns in the beginning. As depicted by the Top digital marketers in India, running Google for years Google Ads has been a cost-effective marketing method for companies of all sizes and the unique thing here is that regardless of the size of the companies everyone uses the same platform to advertise.

Google Ad campaign and its underpinnings –

Google Ads are basically paid advertisements or campaigns that appear in the search results of Google’s search engine. To search for content, people use Google’s search engine and there are over 2.3 million searches done every second, and most of the searches performed by the masses include Google Ads result pages that are paid by the businesses. According to the Best digital marketing company, these Ads campaigns are quite effective and can be an excellent way of driving relevant traffic to your business website.

Google Ad campaigns work by making them visible on different business websites through the Google’s Display Network and Google’s AdSense program. There are two different sections of paid Google Ads like the natural also known as the organic links that appear at the bottom of the search result page and are referred to as organic search results as well. There are many display ads offered by Google that can be seen appearing on Google Display Network which is the collection of extensive third-party websites partnering with Google and is only there to serve as Google Ads only.

Implementation of some unique elements can make your paid ad campaigns successful, and there will be a noticeable improvement in your business process. However, the rule book of digital Ad campaigns suggests considering some points –

·  Purpose of the Ad campaign: Having a better understanding of the purpose of the Ads to be run helps in better understanding its strengths and weaknesses. Identifying the purpose of the ads is an excellent way to measure the results of the ads which will lend well in terms of lead and sales generation as well.

· Relevant & appealing landing page: The landing page of any business website is the main element that is viewed by the visitors when they punch the URL in the address bar of a browser. A relevant landing page will draw the attention of the user once they click on an ad that includes the URL of your business site. As a result, a relevant landing page plays an important role in converting leads into paying customers.

· Abate from the use of negative keywords used:  It is important to remember and specify that negative keywords may not be a good fit for the products or services offered by you. This way it can help the Google search engine to distinguish between the products that are not yours and the ones you are offering to the customers. This even prevents the ads from showing on the keyword searches that are not relevant to your target audiences as well.

·  Understanding the audience’s needs: Apart from investing more capital into the ad campaigns, it is better to invest your time and resources to understand the needs and requirements of your target audience. Research more on the types of sites visited by your target audience and how long they are spending time on every visit.

Summing up, running an Online Ad campaign can be quite challenging at times, and it requires intelligent Ad strategies as well. To get started with Google Ads campaigns there are certain rules to be amended in order to maximize your ROI.