Want to leverage “Near Me” searches for SEO? Here is how!

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Owning a local business? Then for the promotion of your business process, it is very important to leverage “Near Me” SEO searches for your process. Customers in your locality should be able to easily find you online when they search for relevant products and services that you have. So, to be more findable, setting up search strategies is important as more and more people depend on online searches to locate a business set up.


“Near Me” SEO searches – How can it help your business?

Consumers opt for “near me” searches when they are in the lookout for a product then and there. When there are a lot of searches on Google’s search engine, the engine will revert you back and tell you what business is the closest to your search location. As stated by SEO experts of an SEO development company, the “Near Me” searches are time-based searches apart from having a localized aspect.


Top “Near Me” searches include –

·   Search for local cuisine

·   Search for local entertainment resources

·   Search for local bank branches

·   Search for local apparel stores

Most of the searches are initiated through a mobile device, while some are completed through a desktop or a laptop. Customers who are on the go, prefer “near me” searches to get the thing immediately. However, the most relevant way to reach a business’s geographic location would be to let Google know about the desired product and services.


How do I leverage “Near Me” SEO searches?

To create a business presence in the local SEO searches, it is very crucial that you optimize your business website according to “Near Me” searches, and it even will direct more organic traffic to the website and increase conversions as well. Utilize the Digital marketing services and go ahead with the following suggestions to rank your business for near-me searches –

1.  Update Google My Business Profile:

Having a “Google My Business” profile can be beneficial and if you do not have one, then create one immediately. If you already have an account then update the listing and never forget to verify your phone number, business address, and business hours. You can update the profile by including a profile image, and details about your products and services.

2.  More use of Schema Markup:

Schema Markup – which is basically an algorithm that can be utilized to stand out from the crowd and attract more customers. The codes used in Schema Markup facilitates the search for pure results and helps the search engine pull your business information from the website and engage more users.

3.  Create a mobile-friendly website:

It is a fact that most of the near-me searches are initiated when consumers are on the move and might search for your business process using a mobile device. Websites that are user-friendly are rewarded by the Google search engine.

4.  Use correct NAP on the website:

Consistent use of information can help in increasing your visibility in the local “Near Me” SEO searches. Never forget to properly mention the NAP (name, address, and phone number) of your business on the website that is usually searched by customers.

Wrapping up, if you haven’t started optimizing your business website for Near me searches then it is high time to start doing so. Remember, while running a business you have to think ahead of your competitors and leave any stone unturned to keep your customers happy.

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